Many of today’s most successful companies have one thing in common – they are powered by insightful strategic thinkers and creative minds who have mastered both the art and the science of being customer-centric. As we navigate the highly complex and unpredictable landscape of the world today, it has never been more important to master the 3 key I’s of Insight:
Insightfulness: the art of having an insightful mindset, approach and soft skills
Insights: the science of building an insightful knowledge base of your customer and translating this knowledge into actionable insights
Insights for impact: both art and science in applying insight to your strategy, customer journey and developing creative executions that connect with your target audience in a more meaningful, engaging and relevant way.
This unique and practical course is taught by an industry expert during live online lectures. Guiding you along your path of discovery is a toolkit with resources, including best practise examples, top tips by industry experts and templates to apply to your brand. The course creates the space for you to connect with like-minded professionals and discuss real business challenges, whilst also giving you the space to reflect and refine your own soft skills.
Insightful Marketing takes place from 4 May 2021. Spaces are limited, so click here for more info and appl online today.
Email executivetraining@aaaschool.ac.za for any questions/enquiries or to discuss group bookings.
To view upcoming AAA Executive Training courses click here.