AAA School Of Advertising


32 Years of Brilliance

The AAA School of Advertising was established 32 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since.

The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on, in agency-simulated teams, allowing them to integrate theory with practice and hit the ground running once they graduate.


Since 2020, our students have consistently been recognised for their creative excellence and strategic ability. Year after year, AAA students deliver impressive performances at both internationally acclaimed and South African industry award ceremonies.

International Awards:

  • Our creative students have won 5 Gold and 17 Silver/Bronze international Advertising awards, including CLIO and D&AD awards
  • Our Marketing students have won 10 L’Oreal Brandstorm awards, with the winning teams representing SA at the L’Oreal world competition in Paris, France.



Entrepreneurship Hub

The youth unemployment rate in South Africa for 2022 has been reported to be the highest in the world, sitting at 63.9% for young people aged 15-24. So, how does society challenge the status quo in order to break the cycle of unemployment and decrease the skills gap? By creating platforms and initiatives that give young people an opportunity to thrive.

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Alumni Stories

Ole Tshetlo

Today’s AAA #AList showcasing is a part 2 continuation of our 2018 alumnus, @ole.tshetlo, who is preparing to take his skills internationally and #ShapeTheWorld as an Art Director on the rise when he permanently moves to FCB Toronto later this year.

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