AAA School Of Advertising

32 Years of Brilliance

The AAA School of Advertising was established 32 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since.

The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on, in agency-simulated teams, allowing them to integrate theory with practice and hit the ground running once they graduate.

Awards

Since 2020, our students have consistently been recognised for their creative excellence and strategic ability. Year after year, AAA students deliver impressive performances at both internationally acclaimed and South African industry award ceremonies.

International Awards:

  • Our creative students have won 5 Gold and 17 Silver/Bronze international Advertising awards, including CLIO and D&AD awards
  • Our Marketing students have won 10 L’Oreal Brandstorm awards, with the winning teams representing SA at the L’Oreal world competition in Paris, France.

News

News

Industry Talk – Liad Shadmi: Israeli creative ahead of his time

Currently working in Hamburg, Germany as a freelance Graphic Designer and Art Director, Liad is passionate about exploring everything there is to know about the art of design, in particular perfecting meaningful design research. With an extensive resume ranging from a Master’s in Visual Communication, a 2018 Adobe Awards Semi-finalist as well as a 2023 TDC Tokyo Student Winner to name a few, design has become not only a career but life itself

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News

AAA PARTNERS WITH MASA

We are excited to announce that the AAA School of Advertising has partnered with The Marketing Association of South Africa (MASA) and is now offering the Associate Marketer SA professional designated certificate status at no cost to our alumni students (2020 and onwards) for a year. This is a great opportunity for one to become a professional marketer and promote their career prospects while adding status and prestige to the profession of marketing.

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