BACHELOR OF ARTS HONOURS IN DIGITAL MARKETING
SAQA ID: 123504
Duration: 1 year
Credits: 120
2026 TUITION FEES
R69 990.00
ENTRY REQUIREMENTS:
Mature Age Exemption:
Candidates who have attempted matric/Grade 12 or reached the age of 23 before or during the first year of registration may be considered for admission.
Work experience may also be considered.
BACHELOR OF ARTS HONOURS IN DIGITAL MARKETING
Our fully online BA Honours in Digital Marketing prepares students for in-demand careers in the digital marketing and communications industry.
This programme is ideal for graduates or professionals who want to specialise in areas like digital advertising, social media marketing, brand management, analytics, and consumer engagement. Students will learn to develop effective digital marketing plans, master digital marketing methods, and execute successful digital marketing campaigns tailored to today’s digital landscape.
With a strong focus on research, critical thinking, and innovative problem-solving, this programme not only prepares students to excel in the workplace but also enables them to pursue further academic opportunities. Delivered via distance learning, it offers flexibility for working professionals while maintaining the depth the aaa School of Advertising is known for.
Graduates leave with the skills, knowledge, and confidence to take their careers to the next level.
Degree overview:
Semester 1
- Advanced Digital Marketing
- Strategic Digital Marketing
- Brand Building
- Brand Management
- Research Methodology
Elective modules, choose one:
- Social Media Marketing
- Social Media Analytics
Semester 2
- Strategic Digital Marketing
- Brand Management
- Research Report
Elective modules, choose one:
- Website and Mobile Marketing
- Website and Mobile Analytics
- Brand Manager
- Strategic Account Manager
- Client Service
- Media Manager
- Marketing Manager
- Digital Media Marketer