AAA School Of Advertising

SAQA ID: 57638
Duration: 1 year
Credits: 120

2025 TUITION FEES

R 99, 980.00

ENTRY REQUIREMENTS:

 
The minimum entry requirements set out for degree studies as legislated by the Department of Education & Training does not guarantee an applicant admission to the BA Hons Digital Marketing degree in any programme at the aaa School of Advertising. The applicants must have completed an undergraduate qualification on NQF level 7.
 

Mature Age Exemption:

 

Candidates who have attempted matric/Grade 12 or reached the age of 23 before or during the first year of registration may be considered for admission. 

Work experience may also be considered.

BACHELOR OF ARTS HONOURS IN DIGITAL MARKETING

Our fully online BA Honours in Digital Marketing prepares students for in-demand careers in the digital marketing and communications industry. 

This programme is ideal for graduates or professionals who want to specialise in areas like digital advertising, social media marketing, brand management, analytics, and consumer engagement. Students will learn to develop effective digital marketing plans, master digital marketing methods, and execute successful digital marketing campaigns tailored to today’s digital landscape.

With a strong focus on research, critical thinking, and innovative problem-solving, this programme not only prepares students to excel in the workplace but also enables them to pursue further academic opportunities. Delivered via distance learning, it offers flexibility for working professionals while maintaining the depth the aaa School of Advertising is known for.

Graduates leave with the skills, knowledge, and confidence to take their careers to the next level.

Degree overview:

Semester 1

  • Advanced Digital Marketing
  • Strategic Digital Marketing
  • Brand Building
  • Brand Management
  • Research Methodology
 

Elective modules, choose one:

  • Social Media Marketing
  • Social Media Analytics
 

Semester 2

  • Strategic Digital Marketing
  • Brand Management
  • Research Report
 

Elective modules, choose one:

  • Website and Mobile Marketing 
  • Website and Mobile Analytics
 
Career Opportunities

  • Brand Manager
  • Strategic Account Manager
  • Client Service
  • Media Manager
  • Marketing Manager
  • Digital Media Marketer