Advertising has always evolved alongside technology, but generative AI is accelerating that change at remarkable speed. According to the SA Social Media Landscape Report 2025, 78% of marketers in South Africa are already using AI tools, while globally 90% of CMOs say craft and design are becoming even more important to keeping brands distinctive in an AI-enabled world.
Africa does not lack for creativity. Across advertising, music, fashion, film, design, gaming, and digital innovation, African talent continues to influence global culture in profound ways. Our challenge is not generating world-class ideas; it is ensuring that the people behind the ideas retain enough ownership to build sustainable economic value from them.
AAA School of Advertising has launched a refreshed brand positioning, Where the Best Get Better, underpinned by a guiding principle that has grounded the institution for decades: AAA is where legends are born.
As digital disruption reshapes how brands connect with audiences, AAA School of Advertising has responded with a landmark qualification
Three students, one idea, and a process that never settled. This is the simplest way to explain how Team So’ Réal from the AAA School of Advertising earned its place on the global stage at the L’Oréal Brandstorm 2026 finals in Paris.
We are excited to introduce Deirdre Alexander, a key industry speaker and a proud graduate of the AAA School of Advertising with a BA in Marketing Communication. Armed with a dynamic and multifaceted professional with a deep passion for Entertainment, TV Production, and Broadcasting.
