AAA School Of Advertising

Insightful Marketing

2021 Dates: 4 May 2021

Cost: R9999.00

Duration: 4 weeks (± 4 hours/week)

Resources needed: Access to a computer and internet

Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)

Entry requirements: Basic marketing knowledge is helpful, but not mandatory

AAA Certificate of Achievement will be awarded upon completion.

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This course explains the value of insights and its application to ensure maximum effectiveness of marketing strategies and campaigns. The course investigates the various principles, tools and techniques to apply insight to any brand or service. It also looks at how to develop the mindset, behaviours and soft skills needed to become more insightful in how to approach marketing and stakeholders.

This course is ideal for…
Marketing and Advertising executives, creatives and insight managers, as well as entrepreneurs and business owners who would like to optimise their marketing plans.


After completing this course
Delegates will have a solid understanding of the marketing landscape and how to apply various marketing tools in small, medium and large businesses.