AAA School Of Advertising

The AAA School of Advertising was established by the Association of Advertising Agencies (AAA) and has been known as the top advertising, marketing, and design school in Africa for over 33 years. Our campuses are strategically based in the vibrant cities of Johannesburg and Cape Town, both serving as hubs for creatives to thrive and explore. Over the years, these hubs have brought us thousands of young talents with a deep passion for communications, which we have shaped into the best Marketing Managers, Brand Managers, Graphics Designers, Illustrators, Art Directors, Creative Directors, Copywriters and Marketing Executives the industry offers.

Our learning approach is not only theoretical but incorporates on-the-ground experience through real-life brand challenges, submission of work to award platforms and internships. Our ties to the industry ensure students get the most out of their qualifications, allowing them to hit the ground running once they graduate. We’re not just a higher education institution, we’re a creative community that strives to share, learn, and open opportunities for everyone to reach their career goals. At AAA, potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.

The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.

We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.

AAA is the only academic institution in Africa accredited by the International Advertising Association (IAA). Each qualification is assessed, scored, and benchmarked by the IAA Education Council process.  This ensures internationally recognised quality of formal content and teaching as required by the global advertising and communications industry for its students and future young professionals.


  • International recognition affording AAA graduates employment globally.
  • AAA is represented on the IAA global website giving us global recognition which presents an advantage for all our graduates as that is the platform all global industry brands are a part of.
  • Exclusive educational resources to ensure that our students are exposed to all global trends and are being taught relevant skills.
  • Access to global industry professionals
  • Award of IAA Certificate of Completion upon graduating
  •  Promotes industry/academic collaboration 

We offer quality higher education qualifications that are:

  • Accredited by the South African Qualifications Authority (SAQA)
  • Recorded on the National Qualifications Framework (NQF)
  • We are registered by the DHET as a Private Higher Education Institution (PHEI)
  • Rated by Austrian Lürzer’s Archive as one of the best in the world.
  • Associated with the Interactive Advertising Bureau of South Africa
  • Associated with the Marketing Association of South Africa (MASA), which gives students professional designation as Associated Marketers.

In the advertising, marketing, and design space, awards mean expertise and respect from the industry for one’s craft. That’s why at AAA we encourage excellence in our students, which over the years has led to a plethora of achievements and awards.

International Awards:

  • 5 Gold and 17 Silver/Bronze International Advertising awards, including CLIO and D&AD awards
  • 10 L’Oreal Brandstorm awards, with the winning teams representing SA at the L’Oreal world competition in Paris, France.

South African Awards:

  • 31 Gold and 56 Silver and 62 Bronze Loerie awards
  • 12 Gold and 4 Silver Pendoring awards
  • 3 Gold Assagai awards
  • 4 Gold Design Indaba, Goldpack and OHMSA awards
  • 46 finalists at the Loeries and Pendorings, winning 2 golds, 3 silvers and 5 bronze awards.
  • 1 New Generation Social & Digital Media awards