Social Media Marketing and Strategy
2023 Dates:
TBC
Cost: Full Price: TBC
Duration: 2 days
Time: 08h00 – 16h00 (Online day classes
Lecturer: Susan Mawer
Resources needed: Access to a computer and internet
Entry requirements: Basic marketing knowledge is helpful, but not mandatory
AAA Certificate of Achievement will be awarded upon completion.
For more information, contact us on executivetraining@aaaschool.ac.za
This course is the ideal for business, marketing and brand professionals in management levels, who have a commercial interest in being more relevant in their go-to-market strategies and driving business results through relevant customer engagement.
Why our delegates recommend this course:
What delegates can expect …
Delegates can expect to come away with an understanding of how marketing has evolved in recent times to reach always-on connected customers. Attendees will learn about marketing in a digital world, enabled by technology and AI.
This course is ideal for…
This course is the ideal for business, marketing and brand professionals in management levels, who have a commercial interest in being more relevant in their go-to-market strategies and driving business results through relevant customer engagement.
COURSE CONTENTS
The importance of social media marketing
Different types of digital platforms, technologies and the consumers they attract
Integrating brand, traditional marketing, and social and digital platforms
Optimizing social media platforms and how businesses have used this to leverage customer engagement
Managing user experiences
Important considerations in building your marketing strategy
Measurement and the various types of digital and social media reports
Competencies and skill sets needed in the business and that drive successful marketing leadership in today’s complex world
After completing this course
- A comprehensive guide to develop and implement marketing strategies.
- A business framework that will be useful in analyzing and understanding your customer networks
- A strong go-to-market road map for tactical implementation of your marketing strategy driving business results
Upon filling out the enrolment form you will have the following payment options:
1. Pay 50% of the course fee to secure your spot
2. Pay the early bird course rate that qualifies you to receive a discount. This is valid until one
month before the course is due to start
3. Pay the full amount to enroll and agree a payment plan, contact us on
executivetraining@aaaschool.ac.za