Artificial Intelligence (AI) Powered Digital Marketing
2023 Dates:
TBC
Cost: Full Price: TBC
Duration: 2 days
Time: 08h00 – 16h00 (Online day classes)
Lecturer: Dr. Kiru Pillay
Resources needed: Access to a computer and internet
Entry requirements: Basic marketing knowledge is helpful, but not mandatory
AAA Certificate of Achievement will be awarded upon completion.
For more information, contact us on executivetraining@aaaschool.ac.za
This course is designed for senior managers and executives who work in the advertising, communications, marketing, e-commerce, and technology fields. The programme is targeted at cross-functional leaders in these areas who would like to build their knowle
Why our delegates recommend this course:
What delegates can expect …
Delegates can expect to come away with an understanding of how marketing has evolved in recent times to reach always-on connected customers. Attendees will learn about marketing in a digital world, enabled by technology and AI.
COURSE CONTENTS
An introduction to the AI constellation of technologies
Planning Digital Marketing Technology Architectures (MarTec)
Digital Marketing Automation Strategies.
Enabling Performance Driven Digital Marketing
Developing Data-Fuelled Digital Marketing Capabilities
Implementing Digital Marketing Channel Strategies
Using AI in Digital Customer Marketing Environments
Designing effective Digital Content and Customer Experiences
Optimising Digital Marketing Operations and Capabilities
Reputation management and understanding the role of AI in disinformation campaigns
After completing this course
- A deeper understanding of key stages in Transforming existing marketing environments into a technology powered digital marketing one
- Learnings on how to go about Developing a Digital Marketing Performance Agenda, that translates into improved commercial performance
- An ability to identify Digital Marketing automation opportunities to leverage using Technology, AI and Data
- Knowledge to enable identifying improving Digital channels, content and customer experiences across the Digital marketing ecosystem
- Organisational Strategies for designing Digital marketing operations in modern day marketing environments
Upon filling out the enrolment form you will have the following payment options:
1. Pay 50% of the course fee to secure your spot
2. Pay the early bird course rate that qualifies you to receive a discount. This is valid until one
month before the course is due to start
3. Pay the full amount to enroll and agree a payment plan, contact us on
executivetraining@aaaschool.ac.za