AAA School Of Advertising


Here is what you need to know about The Loeries:

The Loeries has been rewarding creativity for over 40 years.

As Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.

Here is what we are looking for in the next award winning creative talents:

We are looking for disruptive thinkers who dare to  break through their set thinking patterns, investigate different scenarios and express their own creative or strategic ideas to  reach a level of creative thinking worthy of winning a Loeries bursary. Our aim is also to give the participants  insight into the wider creative and marketing industry and the career opportunities within through being actively involved with The Loeries.

We are looking for 3 categories of talented youngsters:

  • those who are visually talented and think in pictures. They probably have Art as a school subject, like to draw and would like to pursue a career in Art direction, Graphic design, Digital design etc. They will study the AAA BA in Creative Brand Communication


  • those who are skilled with words, are passionate readers, love languages and are verbal thinkers. They will study the BA Creative Brand Communication with specialisation in Copywriting


  • those who are intrigued by business, the economy, what makes brands successful and those who believe they can think strategically and become creative marketers. These scholars will study the AAA BA in Marketing Communication.

Select one of the 3 challenges below, complete the challenge and submit via email to Ncumisa on: 


If you’re a person who loves drawing and thinking in pictures, then this is the brief for you.


If you enjoy writing and are skilled with words, then this is the brief for you.


If you’re a person who in intrigued by busines, the economy and thinking strategically, then this is the brief for you.