IAA LEADERS VIEW

The AAA is the only Advertising School in Africa that holds accreditation with the International Advertising Association. 

Recently they published an article asking thought leaders from around the globe to share their thoughts around Covid-19, the economy and how it affects the advertising industry.

Dr Koekemoer had the following to say: “Businesses in South Africa are under severe strain due to the lock down and lack of sales. 

Few people realize the pressures that businesses are experiencing and short term liquidity is killing them. 

Management and staff fear a loss of future income. Customer needs are changing fast. 

Businesses who will be successful after COVID-19 will have strong, visionary leaders who are prepared to adapt, to think creatively, introduce innovative ways to survive and grow and retain a positive mindset. 

We will experience a new customer, with new expectations, needs and problems.”

Read the full article here.