AAA School Of Advertising

By Mike Lanesman. After Effects Trainer.

As an art director or graphic designer in the industry – you would have already seen a major shift in the type of work you’re doing. Print ads, billboards, packaging, brochures and magazines are jobs that probably no longer take up the majority of your time. Yes, there will always be a place for traditional media but if you want to keep up with the times, you’ll need to brush up on your digital skills.

Art directors and graphic designers are expected to have digital skills in today’s world, you’ll need to design animated banners, logo builds, infographics and explainer videos. Brochures are becoming videos on YouTube and your ad campaign that won the award now needs an explainer video to go with it. It is just what it is.

Now that’s where the AAA comes in, we know that learning a new software programme can be daunting at the best of times – but if you have working knowledge of Adobe Illustrator and Photoshop – you’ll be fine. We offer an 8 week online short course in After Effects. It is taught by me, Mike Lanesman, an accredited Adobe training partner and I’ll be with you every step of the way. The classes are held after hours on teams and led by me. So this means you can ask me anything you need to at any time. You’ll also have access to our online learning platform, where you will be able to download recordings of the classes and all the resources. The classes are interactive and lots of fun – but most importantly – you’ll walk away with an incredible new skill that is very in demand.

Here’s another 5 reasons you should add Adobe After Effects to your skillset:

  1. It is the industry standard tool for motion graphics and visual effects. If you want to move into a new agency or design house, you’ll need to know what is already in use to be able to collaborate and share seamlessly.
  2. The world has gone digital. Don’t get left behind and made redundant – you’ll need these skills to thrive and grow with this fast-moving industry.
  3. Everything moves. Static is out and movement is in. Many social platforms are already prioritising video content and it’s key to get your brands in front of the audiences eyes.
  4. Storytelling is at the heart of everything nowadays and this is the software to do it beautifully. Your logo build needs a story, your ad needs a story and so do most companies out there.
  5. It’s fun. And rewarding.

Our next Adobe After Effects starts on the 7 June and early bird registrations are open. These spots usually fill up quite quickly so sign up today here {Link} or email Maureen on