MARKETING IN DEPTH
2021 Dates: w/c 29 March 2021 & w/c 6 September 2021
Cost: Early Bird Discount (Paid in full one month before start date) – R10399.00
Full Price: R12999.00
Duration: 8 weeks (± 4 hours/week)
Resources needed: Access to a computer and internet
Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)
Entry requirements: Basic marketing knowledge is helpful, but not mandatory
AAA Certificate of Achievement will be awarded upon completion.
For more information, contact us on executivetraining@aaaschool.ac.za
ENROLL NOW
Covering 4 key areas that contribute to marketing success, this course covers both theory and practice. It will ensure delegates are comfortable developing and implementing marketing strategies.
This course is ideal for…
Working professionals in marketing and advertising roles, or those looking to move into a career in marketing.
COURSE CONTENTS
Digital Marketing
Understand the ‘new’ marketplace of the digital world to identify appropriate digital strategies and how to apply them.
Brand Management
Brand management looks at the strategic design and implementation of integrated marketing communication programmes and the various activities necessary to build, measure and manage brand equity. It also explores the strategic planning process and how to create a differentiated positioning for a brand or service.
Brand Engagement
Successful brands have the unique ability to bring together insight and a purpose-led positioning, in order to create a consistent and engaging experience of their brand.
Media Management
This section will discuss how to define a target market using several research tools, the role of media in communication and how media can help to meet business objectives.
After completing this course
Delegates will have a good understanding of the
fundamentals of marketing.
Upon filling out the enrolment form you will have the following payment options:
1. Pay 50% of the course fee to secure your spot
2. Pay the early bord course rate that qualifies you to receive a discount. This is valid until one
month before the course is due to start
3. Pay the full amount to enroll and agree a payment plan, contact us on
executivetraining@aaaschool.ac.za
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