AAA School Of Advertising

Duration: 4 weeks

Cost: R19 000.00

Next start Date: 17 August 2020

This course is structured differently to the usual courses as the content that is delivered does not fall within the creative skills based or marketing space. The term ‘copy’ refers to the text in ads and on different communication platforms – however, as a Copywriter your work will involve much more than writing the words. Ideas are what it’s all about. With an Art Director as your partner (the creative team), your aim is to find the most creative and effective ways of developing print, TV, radio and digital media. In addition to excellent writing skills, you need the ability to think laterally, have an insatiable curiosity, a wide general knowledge and be an avid observer of people and the world around you.

The topics covered in this course are as follows:

  • The principles of writing a creative brief
  • The Creative Process and Conceptual Thinking
  • Making an Idea work in different Print Media
  • Writing Effective Copy
  • Writing Creative Rationales
  • Outdoor Advertising
  • Ambient Advertising
  • Radio Advertising
  • Television Advertising
  • Online Writing
  • Presenting your Portfolio