Date: 29 September – 23 October
Duration: 4 weeks (± 4 hours/week)
Price: R10 400.00 OR 30% Early bird discount: R7 999.00 if you enrol by 15 September
Contact us for discounts on group bookings.
Resources needed: Access to a computer and internet.
Course Location: Online (two live online sessions per week with access to online resources
Lecturer: Industry expert
Entry requirements: Basic understanding of marketing will be helpful, but not required
AAA Certificate of Achievement will be awarded upon completion.
Successful brands have the unique ability to create an engaging experience of their brand.
They know how to drive value beyond each marketing campaign to grow their brand over time. In this course, we will explore what it takes to develop an engaging brand experience. We will look at the skills required to tell your brand story well and how to engage internal stakeholders and target consumers. We will apply best practise to some of the typical challenges marketers and creatives encounter in developing engaging brand experiences for consumers.
this course is ideal for…
In this course you will learn how to:
Success stories: learning from successful brands, this course includes looking at “Best-in-Class Practices” and ‘Top Tips’ in creating the brand experience (from selecting media touchpoints, to developing relevant content, to executing great creative and evaluating your campaign).
after completing this course
You’ll understand what it takes to create an engaging brand experience for your customers. You will have access to templates to help guide you to develop the experience for your own brand or service and top tips for how to engage others. An online assessment will help ensure your firm understanding of the various themes covered.