Hayley Lamberti

Fifteen years is long enough to watch an industry change shape more than once, and Hayley has done it from the inside.

Her path began at AAA, where she completed a Post Graduate Diploma in Strategic Planning and Brand Management, the kind of qualification that doesn’t just teach theory but hands you the frameworks agencies actually use. From there, she built a career that moved between agency and client side with unusual fluency: brand communications at TBWA\Hunt Lascaris, her own consultancy through Seedling Consulting, and now brand leadership at Investec, where she shapes how a major financial services business speaks to the people who trust it with their money.

It’s a career built on the belief that good brand thinking is strategic. Hayley still returns to the classroom herself, most recently completing a Mini MBA in Brand Management, proof that the AAA instinct to keep learning never really switches off.