AAA #AList Showcase
An idea can turn to magic or dust, depending on the talent that rubs against it.” Bibi keeps that line close, and it says a fair amount about how she thinks.
Her career started small and stayed hungry: internships at McCann Erickson, a Junior Copywriter role at Joe Public, then years sharpening her craft as a Copywriter and Creative Group Head across The Odd Number and Promise Group. She trained in Copywriting at AAA on a postgraduate programme built for people who already knew they wanted to write for a living, not just about it. That commitment to craft over shortcuts carried her through FCB Global and TBWA Hunt Lascaris, and now sees her leading as Executive Creative Director at Brave Group.
