AAA #AList Showcase
Twenty years in media rarely follows a single thread, and Shoeshoe’s certainly hasn’t. She has read the news, produced breakfast radio, managed a campus station back from the brink, run programming for one of the country’s biggest talk stations, and lectured the next generation on how radio finds its audience online. Now she sits at the very top of the system, as Chief Executive Officer of the Media Development and Diversity Agency, where she oversees how community and small commercial media are funded and supported across South Africa.
Her academic path reflects that same appetite for breadth: a Bachelor of Arts in Marketing Communication from AAA, majoring in Digital Marketing and Brand Management, followed by further study in broadcasting policy, connected strategy and governance, right through to a Master of Management from the University of the Witwatersrand. It’s the AAA foundation, though, that gave her an early grip on how audiences are built and brands are shaped, a skill that turned out to matter just as much in public broadcasting and policy as it ever did in advertising
