We are excited to introduce Deirdre Alexander, a key industry speaker and a proud graduate of the AAA School of Advertising with a BA in Marketing Communication. Armed with a dynamic and multifaceted professional with a deep passion for Entertainment, TV Production, and Broadcasting. With 20 years of experience in the industry, Deirdre has been a driving force behind the evolution of content and the television and OTT landscape.
Let’s dive into some of the highlights of her illustrious career in production. Deirdre played a pivotal role in the creation of “Wild Safari” 3D IMAX Conservation Film, a co-production with NWave Pictures in Belgium. She has worked on EU-SADC documentaries and the CISM World Military Games in Rio de Janeiro. However, her crowning achievement was being part of a small, dynamic team that generated millions in revenue during the 2010 FIFA World Cup in South Africa. Here, she provided full turn-key production and logistics solutions to major clients like TV Globo Brazil, NHK Japan, Canal France International, and VRT Belgium. In these roles, Deirdre honed her strong organizational skills, managing productions across different countries simultaneously, all while demonstrating remarkable attention to detail, strong communication skills, and tenacity.
In the realm of content strategy, Deirdre has equally impressive accomplishments. She served as a Special Projects Liaison for the groundbreaking Oscar Pistorius Trial Pop-Up channel, a first-of-its-kind initiative in South Africa. As a member of the DSTv for Business project, she led the content restructuring for commercial packages. Additionally, she was the Project Lead on ICASA Regulations for People with Disabilities, playing a crucial role in MultiChoice achieving its compliance objectives. Deirdre single-handedly drove the ICASA agenda for two years and onboarded third-party international channels to deliver subtitles, closed captions, and audio descriptors.
Deirdre Alexander’s career is a testament to her curiosity, flexibility, and unwavering dedication to the entertainment and broadcasting industry. She stands out not just for her experience, but for her ability to innovate and lead in a rapidly changing landscape.