STRATEGIC ACCOUNT MANAGEMENT

If you want to better engage your clients and consumers, and stand out for the right reasons at work, this course is for you. It shines the spotlight on the key areas of proficiency you need to become a better strategic thinker, customer-focused account planner, insightful creative and successful relationship builder.

This course is ideal for…

• Anyone involved in delivering client-service
• Advertising Agency professionals (incl. creatives) involved in new client pitches and managing client accounts
• Entrepreneurs looking to strengthen their client relationship skills
• Those needing to refine key skills to move to their next career step

What you can expect:

• A personal development plan with a focus on developing a variety of the personal soft skills needed to become more confident, effective and influential in your role
• A limited number of delegates to ensure high quality interaction, knowledge sharing, and discussions with the industry expert
• Practical exercises and best in class examples

In this course you will cover the following topics:

• What you should know about winning and retaining clients e.g. pitching with impact and building client relationships that last
• Using insight to identify different client types and how to speak your clients’ language
• Understanding your clients expectations, needs and problems and how to partner with them to provide creative solutions
• Developing winning strategies
• Leveraging insights to optimise your campaign plan and creative executions
• Telling the brand story well, internally and to target markets
• Effectively bringing business goals and creativity together to add value
• Top tips on how to become more effective in delivering excellent client service
• And much more…

after completing this course:
You’ll feel more confident and equipped to add value to your clients.