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short courses

Upskill and inspire!

If fresh ideas and an energised creative team are a thing of the past, perhaps it’s time to make a change. To think bigger and create better enrol in a marketing or creative short course. Choose from introductory to advanced courses ⎼ just another way we cater for all candidates.

Take a look; the rewards are well worth the time,
effort and spend.

We provide you with the tools to chart an exciting career or enhance it. ● We are accredited by the International Advertising Association ● You will learn from the best in advertising ● Enjoy one-on-one mentoring ● Master the latest technology ● Meet like-minded professionals

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For more information about this course contact our student advisor.

Tel: +27 (0)11 781 2772/3

  • principles of graphic design

    Level: Introductory

    Duration: 38 Lectures

    Cost: R15,105.00

    Deposit: R7,552.50

     

    Johannesburg

    1st semester: 05 February – 23 June 2018

    Monday and Wednesday evenings 17h30 – 20h30

    2nd semester: 27 July – 28 November 2018

    Monday and Wednesday evenings 17h30 – 20h30

     

    Cape Town

    1st semester: 12 March – 04 June 2018

    Monday and Thursday evenings 17h30 – 20h30

    2nd semester: 11 June – 06 September 2018

    Monday and Thursday evenings 17h30 – 20h30

     

    why this course?

    Whether you have a hidden talent for design or want to improve your graphic design skills this course could open doors for you. It could be a great start to a brilliant career.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    After completing this course you will understand:

    • Basic design principles.
    • Adobe InDesign and Adobe Illustrator
    • How to develop a portfolio of 5 projects covering layout, poster, identity, editorial and packaging design

     

    career possibilities:

    All Graphic Designers need a portfolio to get into the industry. This course gives you the ability to start the process of assembling one.

  • adobe after effects cc for film special effects

    Level: Intermediate

    Duration: 16 Lectures

    Cost: R9,813.00

    Deposit: R4,906.50

    1st semester: 10 February – 26 May 2018

    Saturday mornings 09h00 – 12h00

    2nd semester: 07 July – 20 October 2018

    Saturday mornings 09h00 – 12h00

     

    why this course?

    This course aims to teach you practical special effects and post-production while referencing and analysing real world projects from famous films, series and animations.

     

    how to get in:

    Understanding of Mac OSX and computers are essential. Understanding of editing programs or other Adobe products are a bonus.

     

    course outcomes:

    Upon completion of this course, you will:

    • understand the functioning of a post-production company or animation studio while practicing the skills necessary to do motion graphics by completing your own motion graphics project;
    • become au-fait  with projects from conception (storyboarding, asset generation with Adobe Photoshop and Adobe Illustrator), to execution (sound effects with Adobe Encore) and editing with Adobe Premier Pro.

     

    career possibilities

    This course will up-skill your abilities. You will be able to practice as a Motion Graphics Artist, 2D Animator, Post-Production Artist, Visual and Special Effects Artist, or a general Animator.

  • advertising art direction – module 1

    Level: Introductory

    Duration: 9 Lectures

    Cost: R5,402.00

    Deposit: R2,701.00

    1st semester: 22 March – 03 May 2018

    Tuesday and Thursday evenings 17h30 – 20h30

    2nd semester: 08 May – 05 June 2018

    Tuesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    If you’re interested in preparing yourself for a career as an Art Director this is the first step in the process.

     

    how to get in:

    Have a working knowledge of Mac and iOS.

     

    course outcomes:

    Upon completion of this module, you would have covered basic computer training in Adobe Photoshop and Adobe InDesign CC.

     

    career possibilities

    If you’re interested in preparing yourself for a career as an Art Director this is the first step in the process.

     

  • advertising art direction – module 2

    Level: Intermediate

    Duration: 24 Lectures

    Cost: R10,333.00

    Deposit: R5,167.00

    1st semester: 04 June – 28 July 2018

    Monday and Thursday evenings 17h30 – 20h30 and the odd Saturday mornings 09h00 – 13h00

    2nd semester: 02 August – 23 October 2018

    Monday and Thursday evenings 17h30 – 20h30 and the odd

    Saturday mornings 09h00 – 13h00

     

    why this course?

    This course is entry level for persons wishing to become Art Directors. The second module covers both the theory and practical elements of art direction.

     

    how to get in:

    Advertising Art Direction - module 1.

     

    course outcomes:

    Upon completion of this course, you will:

    • Become familiar with the theoretical elements and principles of Art Direction
    • Develop your conceptual skills to think creatively in a focused competitive manner that the contemporary advertising demands
    • Work on specific product briefs in the same way as art directors do in an advertising agency
    • Understand the role of the art director, have learned the craft and processes that are involved in executing an advertisement

     

    career possibilities:

    If you’re interested in preparing yourself for a career as an Advertising Art Director this is the first step preparing a portfolio of work. You will have five projects in it but a normal portfolio has at least twice the number of projects that’s why we introduced the 3rd Module.

  • advertising art direction – module 3

    Level: Advanced

    Duration: 24 Lectures

    Cost: R10,333.00

    Deposit: R5,167.00

    1st semester: 15 May – 7 July 2018

    Monday and Thursday evenings 17h30 – 20h30 and the odd Saturday mornings 09h00 – 13h00

    2nd semester: 02 August – 25 October 2018

    Monday and Thursday evenings 17h30 – 20h30 and the odd

    Saturday mornings 09h00 – 13h00

     

    why this course?

    This module deals with more advanced briefs to be added to a portfolio.

     

    how to get in:

    Advertising Art Direction - module 1 and 2 or a portfolio of advertising art direction work and  working knowledge of Adobe InDesign and Photoshop.

     

    course outcomes:

    On completion of this module you will have 5 integrated and digital projects to add to your existing portfolio. This course will cover art  direction for digital campaigns.

     

    career opportunities:

    Upon completion of this module, students will be able to demonstrate that they have sufficient experience (by way of their portfolios) to be considered for positions in the industry.

  • copywriting module 1 – copywriting for advertising media

    Level: Intermediate

    Duration: 22 Lectures

    Cost: R13,629.00

    Deposit: R6 814.50

     

    Johannesburg

    1st semester: 27 March – 02 June 2018

    Tuesday and Thursday evenings 17h30 – 20h30 and the odd Saturday mornings 09h00 – 12h00

    2nd semester: 07 August – 06 October 2018

    Tuesday and Thursday evenings 17h30 – 20h30 and the odd Saturday mornings 09h00 – 12h00

     

    Cape Town

    2nd semester: 08 May – 31 May 2018

    Tuesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    This course is aimed at improving your understanding of the copywriting process. See Big Ideas based on creative briefs evolve. Learn how to translate those ideas into various media, including TV, radio, print and alternative media.  It’s a hands-on course where you practice your copywriting skills with ongoing feedback from your lecturer.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    Upon completion of this course, you will:

    • Understand what it takes to conceptualise a Big Idea
    • Be able to write TV and radio scripts as well as print ads, brochures and direct mail pieces
    • Be able to apply your Big Idea thinking to alternative media channels.

     

    career possibilities:

    This course is perfect for those who want an additional skill, e.g. Art Directors who would like to improve their copywriting. It is also ideal for managers who have to evaluate copy, giving them a better understanding of the copywriting process. The course could also pave the way to freelance copywriting opportunities.

     

  • copywriting module 2 – copywriting for the digital world

    Level: Introductory

    Duration: 7 Lectures

    Cost: R5,402.00

    Deposit: R2,701.00

     

    Johannesburg

    1st semester: 26 June – 12 July 2018

    Tuesday and Thursday evenings 17h30 – 20h30 and the odd Saturday mornings 09h00 – 12h00

    2nd semester: 16 October – 06 November 2018

    Tuesday and Thursday evenings 17h30 – 20h30 and the odd Saturday mornings 09h00 – 12h00

     

    Cape Town

    1st semester: 26 April – 28 June 2018

    Thursday evenings 17h30 – 20h30

    2nd semester: 30 August – 08 November 2018

    Thursday evenings 17h30 – 20h30

     

    why this course?

    The way we consume online media is completely different to the way we read conventional copy. This course will show you how to adapt your existing copywriting skills to cater for this new, impatient target audience, whilst never compromising on the fundamental principles of advertising. Relevant case studies will be discussed and practical writing projects will have to be completed

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    Upon completion of this course, you will:

    • Understand the difference between conventional copywriting and digital copywriting
    • Understand the principles of writing copy for websites, social media, emails, blogs, online ads and mobile ads.

     

    career possibilities:

    This course is ideal for traditional copywriters who want to up-skill their abilities to include digital writing. Students with no prior copywriting experience will be able to apply for junior digital writer positions.

     

  • the art of fiction creative writing – a writer’s tool kit

    Level: Introductory

    Duration: 7 Lectures

    Cost: R2 977

    Deposit: R1 489

     

    Johannesburg

    1st semester: 7 May – 18 June 2018

    Monday evenings 17h30 – 20h30

    2nd semester: 06 August – 17 September 2017

    Monday evenings 17h30 – 20h30

     

    Cape Town

    1st semester:  06 March - 15 May 2018

    Tuesday evenings 17h30 – 20h30

     

    why this course?

    Books don’t write themselves. You have to sit down and do it. This course will show you how to tell the story you want to tell; it doesn’t matter if it is a novel, short stories or non-fiction. This course is for those who have always wanted to tell their story.

     

    how to get in:

    Register with our Part-time Registrar – see details below

     

    course outcomes:

    Upon completion of this course, you will:

    • Have learned a basic set of rules and acquired fundamental tools and skills that will enable you to tell your story effectively.
    • Appreciate the importance of structure in creative writing, know what it takes to make your reader continue reading and understand which elements contribute to tell a good story.

     

    career possibilities:

    Publishing is one of the few growth areas in the creative industries. This course will point you in the right direction and introduce you to opportunities in both traditional and online publishing.

  • introduction to animation for content generation, social media and vlogging

    Level: Intermediate

    Duration: 8 Lectures

    Cost: R4 950

    Deposit: R2 475

     

    Cape Town

    2nd semester: 24 May – 02 July 2018

    Thursday  evenings 17h30 – 20h00

     

    why this course?

    This course is for anyone who needs to produce short animated content for social media, Facebook, Instagram YouTube Vimeo etc. This course will explore a range of animation techniques from stop frame, still frame ,time lapse to hand drawn and digital animation.

     

    how to get in:

    This course is taught around Adobe After Effects with one session in Adobe Premier. Applicants should have an understanding of Adobe creative suite, particularly Photoshop and Illustrator as the course will also use aspects of these applications. This course does not teach drawing or illustrations skills, but does cover forms of animation where advanced drawing & animation skills are not necessary.

    course outcomes:

    Upon completion of the course you will understand how produce simple short animations for social media. You will produced a

    +/-1 min animation in the medium of your choice. You will also understand the principles of Adobe After Effects.

     

    career possibilities:

    You will be able to project manage, conceptualize and produce short animation projects for social media platforms and beyond. This skill set is useful for graphic designers art directors, PR marketing and brand communication jobs where production of animated content is a prerequisite.

  • introduction to animation for content generation, YouTube and vlogging

    Level: Intermediate

    Duration: 8 Lectures

    Cost: R4 950

    Deposit: R2 475

    1st semester: 8 March – 10 May 2018

    Thursday evenings 17h30 – 20h00

     

    why this course?

    This course is for anyone in communication who needs to generate short video projects and content for social media, Instagram, YouTube, Facebook, Vimeo etc

     

    how to get in:

    To do this course you will need to have some knowledge of Adobe creative suite or other graphic design applications. This course will teach video editing in Adobe Premiere, Photoshop skills for making titles and the use of music in short form videos.

     

    course outcomes:

    Upon completion of the course you will have conceptualised, filmed and edited a short video project that suits typical social media platforms. The course will introduce you to typical equipment used to shoot short videos, filming and editing techniques and optimising of video for social media platforms

     

    career possibilities

    You’ll be able to conceptualise & produce short film content for social media and beyond. Ideal for graphic designers, brand communicators, PR and marketing jobs where video content generation is a prerequisite.

  • advanced copywriting (portfolio course)

    Level: Advanced

    Duration: 12 Lectures

    Cost: R8 085

    Deposit: R4043

     

    Cape Town

    2nd semester: 05 June – 02 August 2018

    Tuesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    The course is targeted at individuals who have already completed an introductory course in copywriting or are familiar with the theory of copywriting, the advertising industry and have an understanding of the fundamental creative processes involved. The only way to understand and develop your creative thinking processes, as well as craft your writing skills, is by putting them into practice – as frequently as possible.

     

    The course has been developed to create a structured approach to the practical application of basic copywriting skills. You will also enjoy one-on-one guidance from the tutor on a weekly basis to hone your individual skills.

     

    how to get in:

    Register with our Part-time Registrar

     

    course outcomes:

    Upon completion of this course, you will:

    - Understand the differences between traditional copywriting and digital communication

    - Understand the principles of conceptual and strategic thinking

    - Understand the techniques involved in writing copy for websites, mobile, social media, emails, integrated digital campaigns and online advertising

     

    career possibilities:

    This course is perfect for those who want advance their copywriting skills. It is ideal for anyone considering a career in copywriting. This course is aimed at the individual who wants to develop a copywriting portfolio as an entrypoint into a copywriting career.

  • visual communication for a digital world

    Level: Advanced

    Duration: 10 Lectures

    Cost: R6 170

    Deposit: R3 085

     

    Cape Town

    1st semester: 16 April – 21 May 2018

    Monday and Thursday  evenings 17h30 – 20h00

    2nd semester:  23 July – 27 August 2018

    Monday and Thursday  evenings 17h30 – 20h30

     

    why this course?

    This course is intermediate level and would suit those with a basic understanding of graphic design. The focus of the course would be on practical application of visual communication for branding, from concept to execution, across a range of different online media platforms..

     

    how to get in:

    Basic graphic design diploma/certificate or a

    Basic understanding of Adobe Photoshop, InDesign, and Illustrator

     

    course outcomes:

    After the course, the student will be familiar with:

    • The role of research in developing a brand solution

    • The creative process and conceptual thinking

    • Visual communication for digital media:

    • App design, Website design, Social Media

    • Online video, Banner advertising, Ambient

    • The application of integrated thinking

     

    career possibilities:

    Suitable for graphic designers or art directors that need to develop brand communication projects across a range of digital media platforms.

  • adobe photoshop cc

    Level: Introductory

    Duration: 8 Lectures

    Cost: R4 463

    Deposit: R2 232

     

    Johannesburg

    1st semester: 03 May - 24 May 2018

    Tuesday and Thursday evenings 17h30 – 20h30

    2nd semester: 18 August – 06 September 2018

    Tuesday and Thursday evenings 17h30 – 20h30

     

    Cape Town

    1st semester: 17 April – 29 May 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

    2nd semester: 21 August – 26 September 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    This course is aimed at those with no experience in Photoshop and covers the essentials of Adobe Creative Cloud Sharing and collaborating your work using Behance, Adobe Cloud Storage and uploading and synching your files, using Typekit and the Creative Cloud Market.

     

    how to get in:

    Understanding of Mac OSX and computers are essential.

     

    course outcomes:

    Upon completion of this module, you will:

    • Know how to create or edit photographic material,
    • Enhance and format photos
    • Bring out the very best in every photograph,
    • Cut images out of backgrounds,
    • Create collages and learn the latest Photoshop features

     

    career possibilities:

    All Graphic Designers, Art Directors and Photographers need to be proficient in this module.

     

  • advanced graphic design

    Level: Advanced

    Duration: 38 Lectures

    Cost: R15 105

    Deposit: R7 553

    1st semester: 05 February – 27 February 2018

    Tuesday and Thursday evenings 17h30 – 20h30

    2nd semester: 23 July – 28 November 2018

    Tuesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    This course is ideal for young graphic designers looking to expand their portfolios and gain in-depth knowledge of graphic design. Designers come into this course with a working knowledge of Adobe software, as no software training is given. The briefs are in-depth allowing for a creative, comprehensive portfolio to be produced.

     

    how to get in:

    You need a working knowledge of Adobe InDesign, Illustrator and Photoshop as no software training is given.

     

    course outcomes:

    After completing this course you should be able to:

    • Unpack complicated design briefs and solve these creatively using a variety of channels best suited to your design concept
    • Produce an advanced slick, professional portfolio to take with you into the design world.

     

    career possibilities:

    All Graphic Designers need a portfolio of work to get into the industry. This course gives you the ability to:

    • Improve and add more advanced work to an existing portfolio.
    • Improve your conceptual thinking.
  • adobe indesign cc

    Level: Introductory

    Duration: 8 Lectures

    Cost: R4 465

    Deposit: R2 233

     

    Johannesburg

    1st semester: 06 May – 28 June 2018

    Tuesday and Thursday evenings 17h30 – 20h30

    2nd semester: 27 September – 25 October 2017

    Tuesday and Thursday evenings 17h30 – 20h30

     

    Cape Town

    1st semester: 24 July – 15 August 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

    2nd semester: 06 November – 28 November 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    InDesign is a page layout programme that can be used for ads, brochures, stationery and books. This introductory module covers the essentials of using the Adobe Creative Cloud. New features like Liquid Layouts, Content Collector Tool and Digital Publishing in InDesign are covered.

     

    how to get in:

    Understanding of Mac OSX and computers are essential.

     

    course outcomes:

    • Know how to format text and studied the principles of typography as used in books, magazines and ads.
    • Be able to design a basic set of stationery, a food menu and print ads during the course.

     

    career possibilities:

    All Graphic Designers and art Directors need to be proficient in InDesign

     

  • adobe illustrator cc

    Level: Introductory

    Duration: 8 Lectures

    Cost: R4 465

    Deposit: R2 125

     

    Johannesburg

    1st semester: 03 May – 24 May 2018

    Tuesday and Thursday evenings 17h30 – 20h30

    2nd semester: 06 June – 28 June 2018

    Tuesday and Thursday evenings 17h30 – 20h30

     

    Cape Town

    1st semester: 05 June – 27 June 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

    2nd semester: 09 October – 31 October 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    Start from scratch with Illustrator. Learn how to use it for artwork, logos, shapes and vector illustrations. Discover exciting features like the new Appearance Panel, Improved Artboards Panel, New Gradient Strokes, New Pattern creation and graphs and patterns and the iPad app Adobe Ideas that interfaces with Illustrator.

     

    how to get in:

    Understanding of Mac OSX and computers are essential.

     

    course outcomes:

    • Have the knowledge to produce slick artwork. Create company logos and other marketing material.

     

    career opportunities:

    All Graphic Designers, Art Directors need to be proficient in this module.

     

  • the art of tv and digital production

    Level: Intermediate

    Duration: 23 Lectures

    Cost: R13 010

    Deposit: R6 505

     

    Johannesburg

    1st semester: 23 April – 11 July 2018

    Monday and Wednesday evenings 17h30 – 20h00

    2nd semester: 13 August – 31 October 2018

    Monday and Wednesday evenings 17h30 – 20h00

     

    Cape Town

    1st semester: 15 February - 19 April 2018

    Wednesday evenings 17h30 – 19h30

     

    why this course?

    This course has been specifically designed to enable you to learn about Production in all of its many facets. It will provide valuable insight into the highly complex field of Production and students will be given many opportunities to apply their skills under the close guidance of industry experts.

     

    how to get in:

    You should have some knowledge of TV and Digital Production to get the most out of the course. But it is not essential.

     

    course outcomes:

    The course covers 23 topics which focus on budget, animation and special effects, film, music, digital space, visits to film sets, production facilities and much more. Everything that you need to know about being a Producer is covered in this intense Production course.

     

    career possibilities:

    Up skill if you’re a junior/assistant producer. Or if you’re in a creative team this course will help you get the best out of your TV Producers.

  • traffic/agency operations – workshop

    Level: Introductory

    Duration: 1 Day

    Cost: R2 756

    Deposit: R1 378

    1st semester: 15 June 2018

    Friday 17h30 – 20h30

    2nd semester: 12 October 2018

    Friday 17h30 – 20h30

     

    why this course?

    This workshop is designed to help you understand the inner workings of agency better, and also targets key positions like Client Service, Traffic & Production, DTP/Studio and Creatives.

     

    how to get in:

    Register with our Part-time Registrar – see details below

     

    course outcomes:

    Through participation in this workshop, you will:

    • Understand the inner workings of an agency
    • Brainstorm stressful situations and ensure you go back to your working environment ensuring open communication and finding suitable solutions with your colleagues

     

    career possibilities:

    Become a traffic specialist in an Ad agency or Design House.

  • digital design module 1: UX and UI design

    Level: Intermediate

    Duration: 15 Lectures

    Cost: TBA

    Deposit: TBA

     

    Johannesburg

    1st semester: 05 February – 28 March 2018

    Monday and Wednesday evenings 17h30 – 20h30

    2nd semester: 23 July – 12 September 2018

    Monday and Wednesday evenings 17h30 – 20h30

     

    Cape Town

    1st  semester:  07 May – 07 June 2018

    Monday and Thursday  evenings 17h30 – 20h30

    2nd semester:  23 July – 27 August 2018

    Monday and Thursday  evenings 17h30 – 20h30

     

    why this course?

    This course equips designers with the skills and theory needed to navigate the ever-changing interactive world, whether it be websites, mobile applications, crafting social media ads or coming up with a big digital idea

     

    how to get in:

    You need working knowledge of Adobe Illustrator and Photoshop. Solid design foundation is welcome but not mandatory.

     

    course outcome:

    Upon completion of this course, you will:

    - Know the fundamentals of user interface design (UI)

    - Know how to create prototypes for apps

    - Know how to improve user satisfaction, user experience, usability (UX)

     

    career possibilities:

    Graphic Designers and Art Directors can upskill and move forward as digital designers, ready for emerging industries.

  • digital design module 2: Front end coding

    Level: Intermediate

    Duration: 24 Lectures

    Cost: TBC

    Deposit: TBC

    1st semester: 06 February – 28 June 2018

    Tuesday and Thursday evenings 17h30 – 20h30

    2nd semester: 24 July – 04 December 2018

    Tuesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    This course equips you with the core skills needed to be a front end designer, creating responsive content for desktop, mobile or tablet.

     

    how to get in:

    You need working knowledge of Adobe Illustrator and Photoshop. You need to have completed Digital Design module 1.

     

    course outcome:

    Upon completion of this course, you will:

    • Understand HTML and CSS

    • Master the skills needed to enable responsive design

    • Be introduced to web animation

    • Have created a responsive website that works on mobile, tablet and desktop.

     

    career possibilities:

    Graphic Designers and Art Directors can up skill and move forward as digital designers, ready for emerging industries.

  • digital design module 3: Javascript front end coding  & CMS

    Level: Advanced

    Duration: 16 Lectures

    Cost: R14 385

    Deposit: R7 195

    1st semester: 06 February – 05 July 2018

    Tuesday and Thursday evenings 17h30 – 20h30

    2nd semester: 02 August – 29 November 2018

    Tuesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    This course equips you with the advanced skills needed to be a

    front-end designer, creating responsive web content and working with content management systems.

     

    how to get in:

    You need to be proficient in Mac OX and Adobe Photoshop.  You need to have completed Digital Design module 2.

     

    course outcome:

    Upon completion of this course, you will:

    - Know the fundamentals of JavaScript and content management systems (CMS)

    - Have the knowledge to complete an interactive project and work on a website created in a CMS

     

    career possibilities:

    Graphic Designers and Art Directors can upskill and move forward as front-end digital designers, ready for emerging industries

  • beginner's art

    Level: Introductory

    Duration: 10 Lectures

    Cost: R4 200

    Deposit: R2 100

     

    Cape Town

    2nd semester: 30 May - 22 August 2018

    Wednesday evenings 17h30 – 20h30

     

    why this course?

    This course is an introductory drawing and painting course and suited for any person interested in developing these new skills. Each week a new topic will be discussed relating to drawing, colour theory and the relevant methods. This course offers participants the opportunity to develop their creative side.

     

    how to get in:

    Register with our Part-time Registrar – see details below

     

    course outcome:

    Relevant projects will encourage the exploration of skills and techniques. Participants will be able to confidently approach a drawing or painting. This course will also address how to effectively communicate the mood and tone of an artwork.

     

    career possibilities:

    This course could help those who want to study Art Direction or Graphic Design.

  • seo principle & writing

    Level: IntroductoryDuration: 10 LecturesCost: R5 150Deposit: R2 575 Cape Town2nd semester: 24 July – 25 September 2018Tuesday evenings 17h30 – 19h30 why this course?Consumers are increasingly researching products online, before deciding about online purchases, but typically only explore the top 3 or 4 search engine results. Brands that want to be visible here must optimise their online ads and websites for search engines, which means that copywriters who know how how to write SEO copy are in ever-greater demand. how to get in:Register with our Part-time Registrar – see details below course outcomes:The practical skills you need to write optimised content for websites, blogs and online adverts. Optimised content drives traffic to websites and blogs by making them more visible to search engines. career possibilities:If you are a new or aspiring copywriter seeking to extend your skills into the digital arena, this course is for you. If you're a wannabe freelance SEO writer, this course is also for you. If you're a SME entrepreneur expanding your online business, this course will help you establish a highly visible web presence.

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