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2018  registrations

now open - apply here

cape town creative short courses

1st and 2nd semesters

Choose to refresh your knowledge, sharpen your creative tools, and find new inspiration.

Click on the course names for more information.

 

  • principles of graphic design part 1

    Level: Introductory

    Duration: 19 Lectures

    Cost: R7 555

    Deposit: R3 778

    1st semester: 12 March – 04 June 2018

    Monday and Thursday evenings 17h30 – 20h30

     

    why this course?

    This course is ideal for creative thinkers who feel they have a talent for visual ideas, or possibly producing layout and design projects and wish to understand the basic principles of design better, and how to improve design solutions.

     

    how to get in:

    Register with our Part-time Registrar – see detail

    course outcomes:After completing this course :

    -You will understand Elements and Principles of Design.

    - Be introduced to Typography and Colour in Graphic Design.

    - Be able to use an effective Creative Process when you need conceptualise for Graphic Design.

    - Design a Poster in Adobe illustrator.

     

    career possibilities:

    You can start a career in the Print, Design and Advertising Industry, or you could do typical in house  content design for PR & marketing companies.

     

  • principles of copywriting

    Level: Introductory

    Duration: 8 Lectures

    Cost: R5 500

    Deposit: R2 750

    2nd semester: 08 May – 31 May 2018

    Tuesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    This course is aimed at improving your understanding of the copywriting process. You will see how Big Ideas evolve, based on Creative Briefs, and you will learn how to translate those ideas into various media, including TV, radio, print, brochures, direct mail and finally, alternative media. It’s a hands-on course where you practice your copywriting skills with ongoing feedback from your lecturer. You will also get the opportunity to direct and record a radio commercial for inclusion in your portfolio.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    Upon completion of this course, you will:

    Understand what it takes to conceptualise a Big Idea

    Be able to write TV and radio scripts as well as print ads, brochures and direct mail pieces

    Be able to apply your Big Idea thinking to alternative media channels.

     

    career possibilities:

    This course is perfect for those who want a second feather in their cap, i.e. Art Directors who would like to improve their copywriting skills. It is also ideal for managers who have to evaluate copy, giving them a better understanding of the copywriting process. The course could also pave the way to freelance copywriting opportunities.

     

  • copywriting for the digital world

    Level: Advanced

    Duration: 10 Lectures

    Cost: R6 170

    Deposit: R3 085

    1st semester: 26 April – 28 June 2018

    Thursday evenings 17h30 – 20h30

    2nd semester: 30 August – 08 November 2018

    Thursday evenings 17h30 – 20h30

     

    why this course?

    Writing for digital media requires a different approach to conventional advertising, as well as an astute understanding of the demanding online user. This course recognises these shifts in digital communication, while maintaining a focus on the fundamental principles of copywriting. It provides insights and techniques on how to write and conceptualise for a range of digital media platforms.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    Upon completion of this course, you will:

    • Understand the difference between traditional copywriting and digital communication
    • Understand the principles of conceptual and strategic thinking.
    • Understand the techniques involved in writing copy for websites, mobile, social media, emails, integrated digital campaigns and online advertising.

     

    career possibilities:

     This course is ideal for anyone involved in the digital communications industry, including marketers, journalists, content writers or designers. It is also relevant for traditional copywriters who want to learn more about digital writing.

     

  • advanced illustration for online & print

    Level: Advanced

    Duration: 10 Lectures

    Cost: R5 500

    Deposit: R2750

    2nd semester: 11 September – 17 October 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    The course is designed for illustrators, Graphic Designers & Art Directors looking to expand their portfolios and gain in-depth knowledge of contemporary illustration. The course will be appealing for creatives that love using their own illustration for print and digital executions or as an aid in creating online digital content

     

    how to get in:

    To do this course you have to be comfortable working with Adobe Photoshop and Illustrator.

    course outcomes

     

    course outcomes:

    Upon completion of this course, you will have gained practical experience in turning hand-drawn illustrations into a sophisticated means of communication by exploring visual storytelling as you develop a particular style of your own. You will be giving the opportunity to explore mediums that appeal to you.

     

    career possibilities:

    You can use these skills to develop illustration for social media campaigns, print campaigns or to freelance at an agency or design studio that requires online illustration content.

  • principles of graphic design part 2

    Level: Introductory

    Duration: 19 Lectures

    Cost: R7 555

    Deposit: R3 778

    2nd semester: 11 June – 06 September 2018

    Monday and Thursday evenings 17h30 – 20h30

     

    why this course?

    This course is ideal for young graphic designers looking to expand their portfolios and gain in-depth knowledge of graphic design. Designers come into this course with a working knowledge of Adobe software, as no software training is given. The briefs are in-depth allowing for a creative, comprehensive portfolio to be produced.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    We will build on your skills that developed during Part 1. You will create a logo design, apply it to a corporate identity, following this you can choose any one of the following briefs: Packaging, Editorial, Infographic or a Brochure design project. You will complete this course by assembling a portfolio of the work you have completed which you can use to find work.

     

    career possibilities:

    You can start a career in the Print, Design and Advertising Industry, or you could do typical in house  content design for PR & marketing companies.

     

  • introduction to animation for content generation, social media and vlogging

    Level: Intermediate

    Duration: 8 Lectures

    Cost: R4 950

    Deposit: R2 475

    2nd semester: 24 May – 02 July 2018

    Thursday  evenings 17h30 – 20h00

     

    why this course?

    This course is for anyone who needs to produce short animated content for social media, Facebook, Instagram YouTube Vimeo etc. This course will explore a range of animation techniques from stop frame, still frame ,time lapse to hand drawn and digital animation.

     

    how to get in:

    This course is taught around Adobe After Effects with one session in Adobe Premier. Applicants should have an understanding of Adobe creative suite, particularly Photoshop and Illustrator as the course will also use aspects of these applications. This course does not teach drawing or illustrations skills, but does cover forms of animation where advanced drawing & animation skills are not necessary.

    course outcomes:

    Upon completion of the course you will understand how produce simple short animations for social media. You will produced a

    +/-1 min animation in the medium of your choice. You will also understand the principles of Adobe After Effects.

     

    career possibilities:

    You will be able to project manage, conceptualize and produce short animation projects for social media platforms and beyond. This skill set is useful for graphic designers art directors, PR marketing and brand communication jobs where production of animated content is a prerequisite.

  • the art of  tv and digital production

    Level: Intermediate

    Duration: 8 Lectures

    Cost: R4 465

    Deposit: R2 233

    1st semester: 15 February - 19 April 2018

    Wednesday evenings 17h30 – 19h30

     

    why this course?

    The process of managing the production of television and radio commercials requires a complex and specialist range of skills. This course will provide valuable insights into the role players involved in the production process and present a guide through the different stages, from pre-production to the shoot and post-production.

     

    how to get in:

    You should have some knowledge of TV and Digital Production to get the most out of the course. But it is not essential.

     

    course outcomes:

    Upon completion of this course, you will:

    • Understand the characteristics of radio and media as broadcast channels.
    • Be exposed to some of the technicalities involved in film and radio production.
    • Understand the financial implications of costing and quoting.
    • Understand the role of agency producer in the process.

     

    career possibilities:

    This course is ideal for junior or assistant agency producers wanting to upskill or anyone who has an interest in the processes of television and radio production.

  • principles of UI & UX design

    Level: Advanced

    Duration: 10 Lectures

    Cost: R6 170

    Deposit: R3 085

    1st  semester:  07 May – 07 June 2018

    Monday and Thursday  evenings 17h30 – 20h30

    2nd semester:  23 July – 27 August 2018

    Monday and Thursday  evenings 17h30 – 20h30

     

    why this course?

    This course is ideal for anyone in the world of graphic design, art direction or brand communication that is required to conceptualise and design apps websites or interfaces of digital systems.

     

    how to get in:

    You require an advanced knowledge of Adobe creative suite or similar graphic design applications in order to participate in this short course

     

    course outcomes:

    Upon completion of this course you will understand how to conceptualize wire frame and prototype typical app designs, web designs & digital design projects that involve user interface and require a logical and resolved user experience.

     

    career possibilities:

    Suitable for existing graphic designers or art directors that need

    a UX and UI skill set in order to design and deliver app designs, web design and other digital design projects in the work place.

  • visual communication for digital world

    Level: Advanced

    Duration: 10 Lectures

    Cost: R6 170

    Deposit: R3 085

    1st semester: 16 April – 21 May 2018

    Monday and Thursday  evenings 17h30 – 20h00

    2nd semester:  23 July – 27 August 2018

    Monday and Thursday  evenings 17h30 – 20h30

     

    why this course?

    This course is intermediate level and would suit those with a basic understanding of graphic design. The focus of the course would be on practical application of visual communication for branding, from concept to execution, across a range of different online media platforms..

     

    how to get in:

    Basic graphic design diploma/certificate or a

    Basic understanding of Adobe Photoshop, InDesign, and Illustrator

     

    course outcomes:

    After the course, the student will be familiar with:

    • The role of research in developing a brand solution

    • The creative process and conceptual thinking

    • Visual communication for digital media:

    • App design, Website design, Social Media

    • Online video, Banner advertising, Ambient

    • The application of integrated thinking

     

    career possibilities:

    Suitable for graphic designers or art directors that need to develop brand communication projects across a range of digital media platforms.

  • advanced copywriting (portfolio course)

    Level: Advanced

    Duration: 12 Lectures

    Cost: R8 085

    Deposit: R4043

    2nd semester: 05 June – 02 August 2018

    Tuesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    The course is targeted at individuals who have already completed an introductory course in copywriting or are familiar with the theory of copywriting, the advertising industry and have an understanding of the fundamental creative processes involved. The only way to understand and develop your creative thinking processes, as well as craft your writing skills, is by putting them into practice – as frequently as possible.

     

    The course has been developed to create a structured approach to the practical application of basic copywriting skills. You will also enjoy one-on-one guidance from the tutor on a weekly basis to hone your individual skills.

     

    how to get in:

    Register with our Part-time Registrar

     

    course outcomes:

    Upon completion of this course, you will:

    - Understand the differences between traditional copywriting and digital communication

    - Understand the principles of conceptual and strategic thinking

    - Understand the techniques involved in writing copy for websites, mobile, social media, emails, integrated digital campaigns and online advertising

     

    career possibilities:

    This course is perfect for those who want advance their copywriting skills. It is ideal for anyone considering a career in copywriting. This course is aimed at the individual who wants to develop a copywriting portfolio as an entrypoint into a copywriting career.

  • adobe photoshop cc extended

    Level: Introductory

    Duration: 12 Lectures

    Cost: R7 200

    Deposit: R3 600

    1st semester: 17 April – 29 May 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

    2nd semester: 21 August – 26 September 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    This course is aimed at those with no experience in Photoshop and covers the essentials of Adobe Creative Cloud Sharing and collaborating your work using Behance, Adobe Cloud Storage and uploading and synching your files, using Typekit and the Creative Cloud Market..

     

    how to get in:

    Understanding of Mac OSX and computers are essential.

     

    course outcomes:

    Upon completion of this module, you will:

    • Know how to create or edit photographic material,
    • Enhance and format photos
    • Bring out the very best in every photograph,
    • Cut images out of backgrounds,
    • Create collages and learn the latest Photoshop features

     

    career possibilities:

    All Graphic Designers, Art Directors and Photographers need to be proficient in this module.

  • adobe indesign cc

    Level: Introductory

    Duration: 8 Lectures

    Cost: R4 465

    Deposit: R2 233

    1st semester: 24 July – 15 August 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

    2nd semester: 06 November – 28 November 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    InDesign is a page layout programme that can be used for ads, brochures, stationery and books. This introductory module covers the essentials of using the Adobe Creative Cloud. New features like Liquid Layouts, Content Collector Tool and Digital Publishing in InDesign are covered.

     

    how to get in:

    Understanding of Mac OSX and computers are essential.

     

    course outcomes:

    • Know how to format text and studied the principles of typography as used in books, magazines and ads.
    • Be able to design a basic set of stationery, a food menu and print ads during the course.

     

    career possibilities:

    All Graphic Designers and art Directors need to be proficient in InDesign

  • adobe illustrator cc

    Level: Introductory

    Duration: 8 Lectures

    Cost: R4 465

    Deposit: R2 233

    1st semester: 05 June – 27 June 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

    2nd semester: 09 October – 31 October 2018

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    Illustrator is a vector drawing programme that can be used to create a number of graphic elements, from illustrations to logos. Topics covered include, sharing and collaboration using Behance, Adobe Cloud Storage and uploading and synching your files, Using Typekit and the Creative Cloud Market.

     

    how to get in:

    Understanding of Mac OSX and computers are essential.

     

    course outcomes:

    Upon completion this course you will:

    • Know how to use illustrator for artwork, logos, shapes and vector illustrations.

    • Be able to use features like the Appearance Panel,

    Improved Artboards Panel, Gradient Strokes, New Pattern creation and graphs.

    • Use the iPad app Adobe Ideas that interfaces with Illustrator

     

    career opportunities:

    All Graphic Designers, Art Directors need to be proficient in this programme.

  • introduction to video for content generation, YouTube & vlogging

    Level: Intermediate

    Duration: 8 Lectures

    Cost: R4 950

    Deposit: R2 475

    1st semester: 8 March – 10 May 2018

    Thursday evenings 17h30 – 20h00

     

    why this course?

    This course is for anyone in communication who needs to generate short video projects and content for social media, Instagram, YouTube, Facebook, Vimeo etc

     

    how to get in:

    To do this course you will need to have some knowledge of Adobe creative suite or other graphic design applications. This course will teach video editing in Adobe Premiere, Photoshop skills for making titles and the use of music in short form videos.

     

    course outcomes:

    Upon completion of the course you will have conceptualised, filmed and edited a short video project that suits typical social media platforms. The course will introduce you to typical equipment used to shoot short videos, filming and editing techniques and optimising of video for social media platforms

     

    career possibilities

    You’ll be able to conceptualise & produce short film content for social media and beyond. Ideal for graphic designers, brand communicators, PR and marketing jobs where video content generation is a prerequisite.

  • seo principles & writing

    Level: Introductory

    Duration: 10 Lectures

    Cost: R5 150

    Deposit: R2 575

    2nd semester: 24 July – 25 September 2018

    Tuesday evenings 17h30 – 19h30

     

    why this course?

    Consumers are increasingly researching products online, before deciding about online purchases, but typically only explore the top 3 or 4 search engine results. Brands that want to be visible here must optimise their online ads and websites for search engines, which means that copywriters who know how how to write SEO copy are in ever-greater demand.

     

    how to get in:

    Register with our Part-time Registrar – see details below

     

    course outcomes:

    The practical skills you need to write optimised content for websites, blogs and online adverts. Optimised content drives traffic to websites and blogs by making them more visible to search engines.

     

    career possibilities:

    If you are a new or aspiring copywriter seeking to extend your skills into the digital arena, this course is for you. If you're a wannabe freelance SEO writer, this course is also for you. If you're a SME entrepreneur expanding your online business, this course will help you establish a highly visible web presence.

  • beginner's art

    Level: Introductory

    Duration: 10 Lectures

    Cost: R4 200

    Deposit: R2 100

    2nd semester: 30 May - 22 August 2018

    Wednesday evenings 17h30 – 20h30

     

    why this course?

    This course is an introductory drawing and painting course and suited for any person interested in developing these new skills. Each week a new topic will be discussed relating to drawing, colour theory and the relevant methods. This course offers participants the opportunity to develop their creative side.

     

    how to get in:

    Register with our Part-time Registrar – see details below

     

    course outcome:

    Relevant projects will encourage the exploration of skills and techniques. Participants will be able to confidently approach a drawing or painting. This course will also address how to effectively communicate the mood and tone of an artwork.

     

    career possibilities:

    This course could help those who want to study Art Direction or Graphic Design.

  • creative writing

    Level: Introductory

    Duration: 7 Lectures

    Cost: R3 400

    Deposit: R1 700

    1st semester:  06 March - 15 May 2018

    Tuesday evenings 17h30 – 20h30

     

    why this course?

    Books don’t write themselves. You have to sit down and do it. This course will show you how to tell the story you want to tell; it doesn’t matter if it is a novel, short stories or non-fiction.

     

    how to get in:

    Register with our Part-time Registrar – see details below

     

    course outcomes:

    Upon completion of this course, you will:

    • Have learned a basic set of rules and acquired fundamental tools and skills that will enable you to tell your story effectively.
    • Appreciate the importance of structure in creative writing, know what it takes to make your reader continue reading and understand which elements contribute to tell a good story.

     

    career possibilities:

    Publishing is one of the few growth areas in the creative industries. This course will point you in the right direction and introduce you to opportunities in both traditional and online publishing.

contact

what next?

For more information about this course contact our student advisor.

Tel: +27 (0)11 781 2772/3

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