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2018  registrations

now open - apply here

Diploma in Marketing Communications

3 Year full-time
(NQF 6, 360 credits
)

A comprehensive diploma curriculum, designed to ensure students are 'work ready' and employable.

overview

entry requirements

The programme is aimed at individuals who would like to enter the marketing and communications industry, and be able to perform certain entry to middle level functions in marketing and communication functions.

In addition to providing fundamental discipline specific knowledge, this programme will contribute to honing study, life and employment skills, which can ensure that the students are 'work ready' and easily employable.

The programme is open to all matriculants who passed matric with a "Diploma" endorsement, who obtained APS of between 20 and 23, and who passed Mathematics or Mathematics literacy.

modules

electives

  • Basic Numeracy for Marketing (NQF 5; Credits 20)
  • Academic Literacy (NQF 5; Credits 20)
  • Business Communication (NQF 5; Credits 20)
  • Business Management 1 (NQF 5; Credits 20)
  • Basic Computing for Marketers (NQF 5 Credits 10)
  • Marketing Management 1 (NQF 5 Credits 20)
  • Popular Culture and Ethics (NQF 5 Credits 10)
  • Principles of Consumer Behaviour (NQF 5; Credits 20)
  • Business Management 2 (NQF 6; Credits 20)
  • Marketing Management 2 (NQF 6; Credits 20)
  • Marketing Communication Principles (NQF 5; Credits 20)
  • Basic Marketing Research (NQF 5; Credits 20)
  • Marketing Management 3 (NQF 6; Credits 40)
  • Brands and Branding (Elective) (NQF 6; Credits 20)
  • Account Management (Elective) (NQF 6; Credits 20)
  • e-Marketing (Elective) (NQF 6; Credits 20)
  • Media Planning and Buying (Elective) (NQF 6; Credits 20)

cost

R62,500 full settlement

what next?

We provide you with the tools to chart an exciting career or enhance it.

● We are accredited by the International Advertising Association (IAA)
● You will learn from the best in advertising ● Enjoy one-on-one mentoring in smaller classes

students

industry insights

student work

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