Learn to design for digital

VISUAL COMMUNICATION FOR A DIGITAL WORLD

 

Level: Intermediate

Duration: 10 Sessions

Start date: 01 October 2018, Mondays and Thursdays

Cost: R6170.00

Deposit: R3085

Who should attend this course:

This course is ideal for traditional graphic designers, DTP artists and art directors in training, who want to learn more about the digital side of brand communication.

 

A basic graphic design diploma/certificate/training as well as basic understanding of Adobe Photoshop, InDesign, and Illustrator is required, as it will assist when executing the briefs in this course.

 

Programme profile:

Designing for digital media requires a different approach to traditional advertising, as well as an astute understanding of the demanding online user. This course recognises these shifts in digital communication, while maintaining a focus on the fundamental principles of art direction. It provides insights and techniques on how to think strategically and design conceptually for a range of digital media platforms.

 

For more information or to enrol contact:

SANDTON CAMPUS AAA House, The Braes Office Park, cnr William Nicol Drive, Bryanston

 

CAPE TOWN CAMPUS AAA House, 112 Long Street, Cape Town

 

Programme outline

1. Introduction to Art Direction

2. Trends in digital communication

3. Digital consumers and users

4. Conceptual thinking processes

5. Understanding the role of various digital media platforms

6. Designing for websites

7. Designing for mobile

8. Understanding the role of UX and UI design

9. Designing for social media

10. The role and application of integrated thinking

 

Programme outcomes

Upon completion of this course, you will:

  • Understand how traditional art direction and digital communication differ
  • Understand the principles of conceptual and strategic thinking
  • Understand the role of digital technology in creating effective communication
  • Understand the characteristics of different digital media channels
  • Understand the techniques involved in designing for different digital channels

 

*In the case of insufficient registrations, or other unforeseen circumstances, the AAA School of Advertising reserves the right, at any time, to either postpone or cancel any Short Learning Programme.

 

Let’s connect

Call 011 781 2772

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Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Recognisable AAA School logo image

Sandton campus

AAA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

Let’s connect

Call 011 781 2772

Email info@aaaschool.ac.za

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Johannesburg campus

ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

Recognisable AAA School logo image
Follow AAA on Facebook Follow AAA School on Twitter Follow AAA on Instagram Follow AAA School on YouTube Follow AAA on LinkedIn
Learn to design for digital
Recognisable AAA School logo image
Follow AAA on Facebook Follow AAA School on Twitter Follow AAA on Instagram Follow AAA School on YouTube Follow AAA on LinkedIn