CT 021 422 1800 JHB 011 781 2772
Duration: 20 Sessions
Start date: 16 September
Cost: R13 000.00
Who should attend this course:
Beginners wanting to learn more about media planning and buying, communication channels and research tools;
Working professionals who are eager to gain critical, current and in-demand media management skills; and
Existing marketing professionals wanting to catch up on the latest marketing trends.
This is an introductory course to media planning and buying, which is the communication planning element within advertising and marketing. Without an understanding of the target market and the available communication channels, marketing and advertising activities would not meet the required objectives.
This course will cover everything you need to know about defining a target market using several research tools as well as the role of media in the communication mix. The following communication channels will be covered in-depth; Television, Newspapers, Magazines, Radio, Out of Home Media and Cinema.
For more information or to enrol contact:
SANDTON CAMPUS AAA House, The Braes Office Park, cnr William Nicol Drive, Bryanston
CAPE TOWN CAMPUS AAA House, 112 Long Street, Cape Town
2. Preparing the media strategy across: TV, Newspaper, Magazines, Radio, Out of home media, Cinema and Digital Media
After completing this course you’ll have a solid knowledge of media management and all the communication channels available. There will be a number of assignments and tests along the way to ensure you have a firm understanding of the various themes covered. You will also write a final exam and earn a certificate of achievement.
*In the case of insufficient registrations, or other unforeseen circumstances, the AAA School of Advertising reserves the right, at any time, to either postpone or cancel any Short Learning Programme.
Call 011 781 2772
Cape Town campus
6th Floor, AAA House, 112 Long Street, 8001
021 422 1800
ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston