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mid year registration

now open - apply here

need a career guide?

SMAP will take you on an exciting new path

Strategic Marketing & Advertising Programme (10 months)

This advanced course is designed to better equip graduates entering the communication profession. It's also a superb platform for those diving into a refreshing new career.

why this course?

what are my career options?

We give you the necessary theoretical and practical skills to confidently approach challenges within the marketing communication field.

Brand management, strategic planning, account management, digital media and marketing, and media management. Click to explore www.whyadvertising.co.za


what do i need to get in?

  • Marketing and Advertising Planing Process
  • Creativity and Problem Solving
  • Advertising Production
  • IMC Campaigns


You will also be required to select one career-focused specialisation module. This could be any of the below:

  • Brand Management
  • Media Management
  • Strategic Account Management
  • Digital Media Management
  • Relevant 3-year degree or diploma from an accredited institution. Or at least 3 years' relevant industry experience
  • Some may be requested to write an entrance exam after their interview with the Faculty Head

what's in it for me?

  • 4-week internship within an ACA-member agency
  • Certificate of competence

what next?

We provide you with the tools to chart an exciting career or enhance it. ● We are accredited by the International Advertising Association (IAA) ● You will learn from the best in advertising ● Enjoy one-on-one mentoring ● Master the latest technology

industry insights

student work


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