CT (021) 422 1800    JHB  (011) 781 2772

mid year registration

now open - apply here

part-time degree

Designed for the working student. Why not take your career to the next level

BA in Marketing Communication

Specialising in brand management, media management, strategic account management or digital media marketing (4 years part time)

why this degree?


In a profession which is constantly evolving, shouldn’t you? Keep up with the changing times and enhance your current skills or learn a new skill. Reignite your passion for learning. Be inspired and get ready to do great things. Choose your specialisation in year three.

To cater for our working students, the lectures take place twice a week in the evenings from 17h30, as well as on some Saturday mornings from 09h00.

curriculum year 1

what do i need to get in?

  • Principles of Marketing
  • Principles of Communication
  • Presentation & Writing Skills
  • Marketing Communication Issues in Multicultural Markets
  • Principles of Business Management
  • National Senior Certificate (NSC) with admission into a degree (applicable to pre-2008 matriculants)
  • Matric with at least 24 points with pure Mathematics or 25 APS points with Math Literacy (applicable to post-2008 matriculants)
  • Graduates with a NQF level 6 diploma from another institute
  • An interview with the Registrar

curriculum year 2

what's in it for me?

  • Global Marketing & Advertising
  • Entrepreneurship
  • Practice of Marketing
  • Research for Marketing Communications
  • BA certificate (NQF level 7)
  • International Advertising Association (IAA) certificate

what next?

curriculum year 3

  • eMarketing
  • Analytical & Financial Decision Making
  • Integrated Marketing Communications
  • Advertising Production
  • Consumer & Buyer Behaviour

For more information about this course contact our student advisor.

Tel: +27 (0)11 781 2772/3

curriculum year 4

  • IMC Campaigns
  • Creativity & Problem Solving
  • Marketing & Advertising Planning Process
  • Specialisation in Brand Management, Media Management, Strategic Account Management and Digital Media Marketing
  • Work Based Learning (internships)

We provide you with the tools to chart an exciting career or enhance it. ● We are accredited by the International Advertising Association (IAA) ● You will learn from the best in advertising ● Enjoy one-on-one mentoring ● Master the latest technology

industry insights

student work


©️ 2017 AAA School of Advertising. All rights reserved. Photography by Michael Knight.

Website by