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marketing short courses

Upskill and inspire

Now, more than ever, marketing has the power to shift perceptions and influence behaviour. Take a course that gives you the edge in a fascinating field.

Click on the course names for more information.

  • advertising production

    Level: Intermediate

    Duration: 12 Lectures

    Cost: R8 500

    Deposit: R4 250

     

    CAPE TOWN

    23 July - 18 October 2018

    Monday evenings 17h30 – 20h30

     

    JOHANNESBURG

    24 July - 09 October 2018

    Tuesday evenings 17h30 – 20h30

     

    why you should do this module?

    This module provides non-creative students or managers with an understanding of the processes, techniques, timing and issues when producing TV, radio or print advertising material.

     

    pre-requisites

    Principles of Marketing

     

    module outcomes:

    On completion of this module you will:

    • Understand the role of the production department in the Ad agency.
    • Understand challenges involved in production.
    • Understand the basic elements involved in various production processes such in TV, print, radio, audio, outdoor and new media.
    • Visit a post-production facility and/or a print facility.

     

    career possibilities:

    • Junior – medium weight agency production management
    • This is a compulsory module in the BA in Marketing Communication.
  • consumer buyer behaviour

    Level: Intermediate

    Cost: R12 800

    Deposit: R6 400

     

    CAPE TOWN

    24 July – 25 October 2018

    Tuesday and Thursday evenings 17h30 – 20h30

    Duration 24 lectures

     

    JOHANNESBURG

    26 July – 10 October 2018

    Thursday evenings 17h30 – 20h30

    Duration 12 lectures

     

    why you should do this module?

    The purpose of this course is to introduce you to various theories and models relating to marketing and consumer behaviour. By drawing from theories in the field of psychology and social sciences, you will gain an understanding of consumers as individuals and as participants in their social and cultural context.  With this understanding you will be able to analyse why consumers react in a certain way to marketing communication. Once you are equipped with the skills to understand and interpret consumer needs and consumption patterns, you will be able to design marketing strategies and promotional messages to best exploit consumer opportunities.

     

    how to get in:

    Principles of Marketing

     

    module outcomes:

    After completing this module you will:

    • Understand consumer decision-making processes;
    • Be exposed to various theories and models relating to marketing and consumer behaviour;
    • Gain an understanding of consumer as individuals drawing from theories in field of psychology;
    • Gain an understanding of consumers in their social and cultural context, drawing from theories found in the social sciences.

     

    career possibilities:

    • On its own, this module provides an essential understanding of consumers which would prove invaluable to a brand manager, brand strategist and anyone involved in creating marketing communication.
    • This module is a compulsory credit for the BA in Marketing Communication.
  • creativity and problem solving

    Level: Advanced

    Duration: 12 Lectures

    Cost: R9 000

    Deposit: R4 500

     

    CAPE TOWN

    26 July – 25 October 2018

    Thursday evenings 17h30 – 20h30

     

    JOHANNESBURG

    23 July – 15 October 2018

    Monday evenings 17h30 – 20h30

     

    why you should do this module?

    Principles of Marketing is an introductory course that introduces new marketers to the fascinating world of modern marketing in an enjoyable and practical way.  Many people see marketing only as advertising or selling, where in fact, marketing is so much more! If you want to expose yourself to the philosophies, elements and concepts of marketing, and are looking to develop an understanding of the functions and role of marketing within an organisation, as well as, within society, then this course is perfect. Learn how to build long-term customer relationships, evaluate marketing opportunities and conduct marketing research.  Understand concepts such as consumer behaviour, targeting, positioning and segmentation, learn how the marketing mix (product, price, place & promotion) can drive your marketing and business strategy.

     

    how to get in:

    Principles of Marketing

     

    module outcomes:

    On completion of this module you will:

    • Understand what is meant by creativity.
    • Learn specific techniques that can be applied in creative problem solving.
    • Learn to identify, analyse and appreciate creativity in advertising.
    • Learn how to sell ideas

     

    career possibilities:

    • On its own this module will benefit any manager who periodically is involved in creativity or needs to solve problems creatively.
    • This module is a compulsory credit for the BA in Marketing Communication.
  • entrepreneurship

    Level: Intermediate

    Cost: R8 000

    Deposit: R4 000

     

    CAPE TOWN

    23 July – 18 October 2018

    Monday evenings 17h30 - 20h30

    Duration 12 lectures

     

    JOHANNESBURG

    25 July – 10 October 2018

    Wednesday evenings and Saturday 17h30 - 20h30

    Duration 24 lectures

     

    why you should do this module

    Entrepreneurship is the backbone of our economy and for many people being self-employed is a preferable alternative to placing one’s destiny in the hands of a big corporation.

     

    how to get in

    Practice of Marketing

     

    module outcomes:

    On completion of this module you will:

    • Understand the concepts of franchising, retailing, multi-level marketing as well as the service industry.
    • Be able to identify business opportunities and understand how to develop a business plan.
    • Be able to manage the production planning process and an organizations labour force.
    • Understand the importance of information technology, financial record keeping, stock and inventory management.
    • Identify different business forms and the tax implications.
    • Be introduced to important legal issues, sources of finance, reading and interpretation of financial statements

     

    career possibilities:

    • This is an essential Module for anyone who is, or wishes to become, an entrepreneur.
    • This module is a compulsory credit for the BA in Marketing Communication.

     

  • global marketing & advertising

    Level: Introductory

    Duration: 12 Lectures

    Cost: R7 900

    Deposit: R3 950

     

    CAPE TOWN

    25 July – 24 October 2018

    Wednesday evenings 17h30 - 20h30

     

    JOHANNESBURG

    23 July – 15 October 2018

    Monday evenings 17h30 – 20h30

     

    why you should do this module?

    In order to compete effectively, it is essential to know and understand the intricacies of competing globally. This requires in-depth knowledge of political, legal and economic aspects as well as having a good grasp of culture and communication in foreign markets.


    module outcomes:

    After completing this course you will:

    • Understand the nature and importance of global marketing.
    • Understand the economic environment of marketing globally.
    • Be able to identify the social, political, legal and regulatory environments of global markets.
    • Understand the concepts of segmentation, targeting and positioning as well as exporting, importing and sourcing.
    • Gain knowledge of global market entry strategies for licensing, investment, and strategic alliances.
    • Understand how to make product, pricing and brand decisions within the context of global marketing.
    • Cover sales promotion, personal selling, special forms of marketing communication and new media within the context of global marketing.
    • Understand how to manage the global marketing effort.
    • Understand the digital revolution on the global market place.

     

    career possibilities:

    • On its own, this module will provide a basic orientation for any business person who deals with foreign customers or is involved in exporting.
    • This module is a compulsory credit for the BA in Marketing Communication

     

  • IMC campaigns

    Level: Advanced

    Duration: 24 lectures

     

    CAPE TOWN

    23 July – 22 October 2018

    Monday and Wednesday evenings 17h30 - 20h30

    Cost: R10 500

    Deposit: R5 250

     

    JOHANNESBURG

    28 July - 10 November 2018

    Saturday mornings 09h00 – 12h30

    Cost: R10 100

    Deposit: R5 050

     

    why you should do this module?

    Few academic institutions provide students with the opportunity to experience first-hand the process that is followed in the real world in developing communication campaigns.

     

    how to get in:

    Integrated Marketing Communication (IMC) and Marketing & Advertising Planning Process (MAPP)

     

    module outcomes:

    On completion of this module you will learn:

    • How to receive and interpret a real-life brief from a client.
    • How to develop a positioning and communication plan.
    • How to write and deliver a brief that will inspire superior creative work.
    • How to evaluate the creative response and provide feedback to the creative team.
    • How to present and gain acceptance for your integrated campaign strategy to the client.

     

    career possibilities:

    • Brand Managers, Account Managers, Media Managers and Communication Strategists who have studied marketing can benefit from this experiential module.
    • This module is a compulsory credit for the BA in Marketing Communication
  • integrated marketing communication

    Level: Intermediate

    Duration: 24 Lectures

    Cost: R12 800

    Deposit: R6 400

     

    CAPE TOWN

    23 July – 18 October 2018

    Monday and Wednesday evenings 17h30 - 20h30

     

    JOHANNESBURG

    25 July – 18 October 2018

    Wednesday and Thursday evenings 17h30 – 20h30

     

    why you should do this module

    Combining various communication elements has been proved to deliver a better, synergistic result. This Module covers the practical application of the six elements of marketing communication.

     

    how to get in:

    Practice of Marketing

     

    Module outcomes:

    On completion of this module you will:

    • Understand integrated marketing communications - past, present & future.
    • Understand the concept of persuasive communication.
    • Learn how to plan a communication campaign.
    • Understand how to apply advertising creativity.
    • Know how to use and implement a strategy using advertising media, personal selling, digital media, sponsorships, event marketing, public relations, sale promotion and direct marketing in an integrated manner.
    • Understand shopper marketing and how to use alternative communication tactics.
    • Learn how to evaluate the integrated marketing communication efforts.

     

    career possibilities:

    • Brand Managers, Account Managers, Media Managers and Communication Strategists who have studied marketing can benefit from this experiential module.
    • This module is a compulsory credit for the BA in Marketing Communication.
  • marketing communication issues in multi-cultural markets

    Level: Introductory

    Duration: 12 lectures

    Cost: R7 300

    Deposit: R 3 650

     

    CAPE TOWN & JOHANNESBURG

    25 July – 17 October 2018

    Wednesday evenings 17h30 – 20h30

     

    why you should do this module?

    An intimate knowledge of the various segments in a multi-cultural society is a key to marketing success. Marketing communication takes place in the dynamic arena of popular culture, which requires an up-to-date awareness of trends in society.

     

    module outcomes:

    Due to the fact that popular culture changes on a daily basis a rigid set of outcomes can prove too inflexible. The topics shown below serve as a guide and could vary according to current trends and developments.

    • LSMs and the South African population.
    • UCT/Unilever data e.g. The Majority Report, The Top End, Black Diamonds.
    • Culture and subculture.
    • Emerging middle class.
    • Stereotypes and generalisations.

     

    career possibilities

    • On its own, this module provides an understanding and appreciation of the social and cultural structures and trends in South African society.
    • This module is a compulsory credit for the BA in Marketing Communication.

     

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what next?

For more information about this course contact our student advisor.

Tel: +27 (0)11 781 2772/3

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