JHB part-time marketing courses

 

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

1st semester

 

 

 

 

 

 

 

 

Introductory

 

25 Lectures

 

R10 380

 

R5 190

 

Monday evenings

17h30 – 20h30

Alternate Saturday mornings

09h00 – 12h00

 

30 January – 26 June 2017

 

 

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

1st semester

 

 

 

 

 

 

 

 

Introductory

 

18 Lectures

 

R11 235

 

R5 600

 

Tuesday evenings

17h30 – 20h30

Alternate Thursday evenings

17h30 – 20h30

 

31 January – 27 June 2017

 

 

 

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

1st semester

 

 

 

 

 

 

 

 

Introductory

 

18 Lectures

 

R10 380

 

R5 190

 

Thursday evenings

 

17h30 – 19h30

 

02 February – 08 June 2017

 

 

 

Principles of Marketing

Customer-centricity is central to business success.  So much so that it has been said that “marketing is too important to be left to the marketing people”.  For this reason, every manager, no matter his or her discipline, should know and understand the principles of marketing.

 

Career possibilities

  • On its own, this module will enable the manager to gain a basic understanding of the marketing discipline and its objectives.
  • This module is a compulsory credit in the BA for Marketing Communication.

 

Exit level outcomes

  • How to build long-term customer relationships.
  • The marketing environment and how to evaluate marketing opportunities.
  • Marketing information and market research.
  • Consumer markets and consumer behaviour.
  • Targeting and positioning.
  • The marketing mix (product, price, place & promotion).
  • The management of an organisation’s marketing activities.

 

 

 

 

 

Research for Marketing Communications

Market research allows one to gain an intimate understanding of consumer needs and wants – a fundamental requirement for marketing.  Market research also provides a fact base which can inform strategy development and mitigate risk in business decision-making.

 

Career possibilities

  • On its own, this module provides an overview of market research which would benefit a junior to middle manager employed in this sector.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Be able to conduct research by following a proven process.
  • Become familiar with various research methodologies and designs.
  • Use different sampling, data collection and analysis tools and techniques.
  • Analyse research findings and write a research report.

 

 

 

 

Many problems that people encounter in their interactions with others often come down to a failure to communicate effectively. An understanding of communication will allow one to apply the theoretical principles to become an effective communicator.

 

Career possibilities

  • Every single business person will benefit from being able to communicate more effectively.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Understand communication concepts such as perception, listening, verbal and non-verbal messages.
  • Learn about conflict and negotiation tactics, ethics and how to maintain healthy relationships in the business environment.
  • Learn in detail about interpersonal and intercultural communication.
  • Discuss the concepts of small group, organisational, public and mass communication in detail.
  • Learn about interviewing and its application in practice.

 

Principles of Communication

In order to develop effective strategies one needs a keen understanding of the social and psychological influences on individuals and in particular how these shape their buying behaviour.

 

Career possibilities

  • On its own, this module provides an essential understanding of consumers which would prove invaluable to a brand manager, brand strategist and anyone involved in creating marketing communications.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Understand consumer decision-making processes.
  • Be exposed to various theories and models relating to marketing and consumer behaviour.
  • Gain an understanding of consumers as individuals drawing from theories in the field of psychology.
  • Gain an understanding of consumers in their social and cultural context, drawing from theories found  in the social sciences.

 

Consumer Buyer Behaviour

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

1st semester

 

 

 

 

 

 

 

 

Intermediate

 

20 Lectures

 

R12 100

 

R6 050

 

Thursday evenings

17h30 – 20h30

 

02 February – 22 June 2017

 

 

 

 

 

 

The field of e-marketing is ever-changing.  Some people find it confusing and others do not quite understand how it all fits together.  This module explains the concept of e-marketing and its activities and capabilities.

 

Career possibilities

  • Any manager who needs a basic introduction to e-marketing will benefit from this overview.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Take a closer look at issues affecting e-marketing and identifying internet activities.
  • Appreciate the skills, knowledge and work experience an internet marketer must possess.
  • Understand the different types of internet businesses as well as issues regarding how business is
  • conducted via the internet.
  • Know how a business can use online advertising, search engine marketing, email and social media.

 

e-Marketing

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

1st semester

 

 

 

 

 

 

 

 

Intermediate

 

18 Lectures

 

R12 100

 

R6 050

 

Monday evenings

17h30 – 19h30

 

30 January – 12 June 2017

 

 

 

 

 

 

This module builds on basic theories learned in marketing and business studies with more emphasis on strategy development.  The focus is on application to ensure the ability to implement strategic plans and to interpret real-world situations in accordance with theoretical guidelines and premises.

 

Career possibilities

  • This module will enable the manager to gain a greater understanding of strategic marketing.
  • This module is a compulsory credit in the BA for Marketing Communication.

 

Exit level outcomes

  • Understand the evolution of strategic marketing.
  • Understand the functioning of strategic business units.
  • Learn how to conduct a macro environmental analysis and a market/industry analysis.
  • Learn how to conduct a competitor analysis.
  • Learn how to leverage a sustainable competitive advantage.
  • Learn how to compile a competitive strategy.
  • Learn how to compile strategies for building relationships with key stakeholders.
  • Learn how to conduct strategy evaluation and control.

Practice of Marketing

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

1st semester

 

 

 

 

 

 

 

 

Intermediate

 

23 Lectures

 

R11 235

 

R5 600

 

Wednesday evenings

17h30 – 20h30

 

01 February – 28 June 2017

 

 

 

 

 

 

 

Creativity is the new currency that can provide a strategic advantage. Every facet of business needs creative thinking whether it, be in strategy, new product development, consumer insight or in solving business problems.

 

Career possibilities

  • On its own, this module will benefit any manager who periodically is involved in creative processes or needs to solve problems creatively.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Understand what is meant by creativity.
  • Learn specific techniques that can be applied in creative problem solving.
  • Learn to identify, analyse and appreciate creativity in advertising.
  • Learn how to sell ideas.

 

 

Creativity & Problem Solving

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

1st semester

 

 

 

 

 

 

 

 

Advanced

 

15 Lectures

 

R8 500

 

R4 250

 

Thursday evenings

17h30 – 20h30

 

02 February – 25 May 2017

 

 

 

 

 

 

 

This module provides non-creative students or managers with an understanding of the processes, techniques, timing and issues when producing TV, radio and other print advertising material.

 

Career possibilities

  • Junior to medium weight agency production management
  • This is a compulsory module in the BA in Marketing Communication.

 

Exit level outcomes

  • Understand the role of the production department in the ad agency.
  • Understand challenges involved in production.
  • Understand the basic elements involved in the various production processes of material for TV, print, radio, audio, outdoor and new media.
  • Visit a post-production facility and/or a print facility.

 

Advertising Production

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

1st semester

 

 

 

 

 

 

 

 

Advanced

 

15 Lectures

 

R8 500

 

R4 250

 

Tuesday evenings

17h30 – 20h30

 

31 January – 23 May 2017

 

 

 

 

 

 

 

This is an advanced module in marketing and communication on the focused application of knowledge using theory and case study methods of learning and study. The student is taught how to appropriately use the various, previously learned, strategic marketing and communication modules.

 

Career possibilities

  • Brand managers, account managers, media managers and communication strategists who have studied marketing can benefit from this module.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Gain an in-depth and holistic knowledge of the marketing planning process and terminology from start to finish.
  • Be exposed to, and be able to evaluate, various schools of thought in the areas of marketing, branding and communication.
  • Focus on professional terminology and application used in the ‘real world’ of marketing communications.
  • Apply theory to case study assignments and assessments. This enables you to demonstrate an understanding of how actions in one system impact on other systems.

 

Marketing & Advertising Planning Process

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

1st semester

 

 

 

 

 

 

 

 

Advanced

 

25 Lectures

 

R12 300

 

R6 150

 

Wednesday evenings

17h30 – 20h30

 

01 February – 28 June 2017

 

 

Principles of Business Management provides holistic understanding of business.  A well-rounded manager views an organisation as a system of interdependent functions and appreciates the challenges facing businesses today.

 

Career possibilities

  • On its own, this module provides a junior manager or entrepreneur with an understanding of a business system and the keys to profitability.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Gain an insight into the challenges facing businesses today.
  • Know how to plan and organise a management task.
  • Understand the concepts of leading, motivating and controlling management tasks.
  • Understand operations, logistics, financial and human resources management in detail.
  • Know how to draft a business plan.

 

Principles of Business Management

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

2nd semester

 

 

 

 

 

 

 

 

Introductory

 

12 Lectures

 

R6 950

 

R3 500

 

Monday evenings

17h30 – 20h30

 

24 July – 16 October 2017

 

In order to compete effectively, it is essential to know and understand the intricacies of competing globally. This requires in-depth knowledge of political, legal and economic aspects as well as having a good grasp of culture and communication in foreign markets.

 

Career possibilities

  • On its own, this module will provide a basic orientation for any business person who deals with foreign customers or is involved in exporting.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Understand the nature and importance of global marketing.
  • Understand the economic environment of marketing globally.
  • Be able to identify the social, political, legal and regulatory environments of global markets.
  • Understand the concepts of segmentation, targeting and positioning as well as exporting, importing and sourcing.
  • Gain knowledge of global market entry strategies for licensing, investment, and strategic alliances.
  • Understand how to make product, pricing and brand decisions within the context of global marketing.
  • Cover sales promotion, personal selling, special forms of marketing communication and new media within the context of global marketing.
  • Understand how to manage the global marketing effort.
  • Understand the impact of the digital revolution on the global market place.

 

 

Global Marketing & Advertising

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

2nd semester

 

 

 

 

 

 

 

 

Introductory

 

12 Lectures

 

R7 500

 

R4 000

 

Monday evenings

17h30 – 20h30

 

24 July – 16 October 2017

 

 

It has been proven that combining various communication elements delivers a better, synergistic result. This module covers the practical application of the six elements of marketing communication.

 

Career possibilities

  • This module will benefit any manager who has been assigned the task of developing or evaluating a communication campaign.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Understand integrated marketing communications - past, present & future.
  • Understand the concept of persuasive communication.
  • Learn how to plan a communication campaign.
  • Understand how to apply advertising creativity.
  • Know how to use and implement a strategy using advertising media, personal selling, digital media, sponsorships, event marketing, public relations, sales promotion and direct marketing in an integrated manner.
  • Understand shopper marketing and how to use alternative communication tactics.
  • Learn how to evaluate the integrated marketing communication efforts.

 

Integrated Marketing Communications (IMC)

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

2nd semester

 

 

 

 

 

 

 

 

Intermediate

 

18 Lectures

 

R12 100

 

R6 050

 

Thursday evenings

17h30 – 20h30

 

25 July – 21 November 2017

 

 

This module aims to assist the modern manager to befriend numbers.  Quantitative and statistical aspects of management need no longer be the stumbling block to advancement and promotion.

 

Career possibilities

  • An ability in analytics will propel the career of most managers from middle to senior management.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Understand statistical methods and their role in marketing decisions and strategies.
  • Be able to apply statistical methods and analysis techniques to marketing decisions.
  • Understand how to conduct statistical analyses to quantitative research projects.
  • Understand how financial aspects impact marketing decisions and strategies.
  • Understand the importance of long, medium and short term financial and marketing planning.
  • Be able to analyse financial statements to determine company performance levels and apply financial analysis techniques to the marketing mix.

 

AFD (Analytical and Financial Decision-Making)

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

2nd semester

 

 

 

 

 

 

 

 

Intermediate

 

18 Lectures

 

R12 100

 

R6 050

 

Wednesday evenings

17h30 – 20h30

 

26 July – 29 November 2017

 

 

 

 

 

Entrepreneurship is the backbone of our economy and for many people being self-employed is a preferable alternative to placing one’s destiny in the hands of a big corporation.

 

Career possibilities

  • This is an essential module for anyone who is, or wishes to become, an entrepreneur.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Understand the concepts of franchising, retailing, multi-level marketing as well as the service industry.
  • Be able to identify business opportunities and understand how to develop a business plan.
  • Be able to manage the production planning process and an organisation's human resources.
  • Understand the importance of information technology, financial record keeping, stock and inventory management.
  • Identify different business forms and the tax implications.
  • Be introduced to important legal issues, sources of finance, and the reading and interpretation of financial statements.

 

Entrepreneurship

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

2nd semester

 

 

 

 

 

 

 

 

Intermediate

 

18 Lectures

 

R7 500

 

R4 000

 

Wednesday evenings

17h30 – 19h30

 

26 July – 29 November 2017

 

 

 

Effective presentations require planning and preparation.  In addition, one needs to be able to speak and communicate clearly so as to influence and persuade, even under pressure.

 

Career possibilities

  • Every business person will benefit from being able to present, write and negotiate with clarity and confidence.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Gain the skills needed to prepare business documents.
  • Understand writing mechanics, and how to deal with specific business requests.
  • Be able to speak effectively under pressure and organise your thoughts and ideas so that these are conveyed meaningfully to your audience.
  • Learn quick and easy preparation methods for impromptu speeches.
  • Learn presentation techniques that will establish your credibility.
  • Understand how to make persuasive presentations and leverage concepts of neuro-linguistic programming in everyday communications to influence and persuade.
  • Learn how to conduct a negotiation, communicate effectively and handle challenges.
  • Understand how to respond to various negotiation tactics.

 

Presentation and Writing Skills

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

2nd semester

 

 

 

 

 

 

 

 

Introductory

 

9 Lectures

 

R6 950

 

R3 500

 

Thursday evenings

17h30 – 20h30

 

27 July – 21 September 2017

 

 

An intimate knowledge of the various segments in a multi-cultural society is a key to marketing success.   Marketing communication takes place in the dynamic arena of popular culture, which requires an up-to-date awareness of trends in society.

 

Career possibilities

  • On its own, this module provides an understanding and appreciation of the social and cultural structures and trends in South African society.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

Due to the fact that popular culture changes on a daily basis, a rigid set of outcomes can prove too inflexible.  The topics shown below serve as a guide and could vary according to current trends and developments.

 

  • LSMs and the South African population.
  • UCT/Unilever data ie The Majority Report, The Top End, Black Diamonds.
  • Culture and subculture.
  • Emerging middle class.
  • Stereotypes and generalisations.

 

 

Marketing Communication Issues in Multi-cultural Markets

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

2nd semester

 

 

 

 

 

 

 

 

Introductory

 

9 Lectures

 

R6 950

 

R3 500

 

Thursday evenings

17h30 – 20h30

 

05 October – 30 November 2017

 

 

 

Level:

 

Lecturer:

 

Duration:

 

Cost:

 

Deposit:

 

2nd semester

 

 

 

 

 

 

 

 

Advanced

 

Presented by AMASA

 

27 Lectures

 

R12 300

 

R6 500

 

Tuesday and Thursday evenings 17h30 – 20h30

 

25 July – 24 October 2017

 

 

The optimisation of a media spend is increasingly important especially in light of increasing media fragmentation and complexity. The module is designed and presented by topic experts appointed by the Advertising Media Association of South Africa, the official media organisation of the communication industry.

 

Career possibilities

  • This module will provide the knowledge to understand and evaluate media plans and the necessary skills to become a media planner.
  • This module is an elective credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Learn about the South African media scene, particularly the classical media options of TV, radio, print, outdoor and cinema.
  • Learn how these integrate with digital media touchpoints.
  • Understand how to define a target market and its media consumption habits.
  • Learn about ‘media maths', and how to measure media cost effectiveness.
  • Using a hands-on approach, learn how to read rate cards and how to design a media strategy and media plan.
  • Learn how to read and analyse media data used every day by media planners in South Africa.
  • Be able to identify alternative media and how to be creative in thinking of unusual media options in keeping with brand positioning.
  • Learn how to make use of sponsorships and relationship marketing.

 

About AMASA

Since its inception as a professional body in 1971, AMASA has been at the forefront of media education and training in South Africa. Its primary focus is the education of people with an interest in the media, marketing and advertising industries, with a view to improving knowledge and skill in media decision-making techniques and their use.

 

Passionate about media management education, AMASA published the text book “The Nuts ‘n Bolts of Media Planning” compiled by industry experts. This text book is a breakthrough in AMASA’s efforts to ensure the quality of media training standards in South Africa.

 

Media Management Specialisation

 

 

Level:

 

Lecturer:

 

 

 

Duration:

 

Cost:

 

Deposit:

 

 

2nd semester

 

 

 

 

 

 

 

 

Advanced

 

Presented by Cecilia Andrews and various industry experts

 

27 Lectures

 

R12 300

 

R6 500

 

Wednesday evenings

17h30 – 20h30

Saturday mornings

09h00 – 11h00

 

26 July – 28 October 2017

 

 

 

This is an advanced module suitable for those who have completed two or more marketing modules. Its focus is on professional brand custodianship so as to ensure an increase in brand health and brand equity.  This is an all-important competence for marketers, advertisers and marketing communicators because brands are a company’s most valuable asset.

 

Career possibilities

  • Brand managers, account managers, media managers and communication strategists who have studied marketing can benefit from this module.
  • This module is an elective credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Understand the role of brands and branding in today’s competitive marketplace.
  • Understand why brands are so important and what they represent to consumers.
  • Examine how firms should manage these valuable assets.
  • Identify strategic issues such as the design and implementation of marketing programmes and the various activities necessary to build, measure and manage brand equity.
  • Understand customer-based brand equity and brand positioning.
  • Understand brand health and how it impacts shareholder value.
  • Learn how to design marketing programmes, implement integrated marketing communications.
  • Learn how to use brand elements and secondary brand associations to build brands.
  • Learn how to develop a brand equity measurement and management system.
  • Understand how to measure sources and outcomes of brand equity.
  • Understand how to design and implement branding architecture strategies.
  • Understand how to name new products and execute brand extensions.
  • Understand how to manage brands over time and across geographic boundaries and market segments.

 

About the lecturer

Cecilia Andrews is the Marketing Faculty Head at AAA School of Advertising in Johannesburg. She has extensive marketing, strategy and communication experience gained from both client and agency sides. Cecilia brings a wealth of academic and practical experience and knowledge to her lectures. She has studied extensively and holds a BA degree from Wits, a Post Graduate Diploma in Marketing Management from UNISA, completed the Managerial Advancement Programme at Wits Business School and has an MBA from Henley Business School, University of Reading, UK.

 

Brand Management Specialisation

 

 

Level:

 

Lecturer:

 

Duration:

 

Cost:

 

Deposit:

 

 

2nd semester

 

 

 

 

 

 

 

 

Advanced

 

Presented by IABSA

 

27 Lectures

 

R12 300

 

R6 500

 

Monday evenings

17h30 – 20h30

Saturday mornings

11h00 – 13h00

 

24 July – 23 October 2017

 

 

This comprehensive module is presented by topic experts in the digital industry with support from IABSA – the international professional body of the digital media marketing industry.  The module makes sense of designing, developing, implementing and assessing a digital media marketing strategy that integrates with all other marketing efforts.

 

Career possibilities

  • As a stand-alone module, brand managers, account managers, media managers and communication strategists who have a basic knowledge of e-marketing and have studied marketing can benefit from this module.
  • This module is an elective credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Gain a theoretical foundation and a practical understanding of the strategic tools used in digital media marketing.
  • Understand the digital media marketing process and adapt this knowledge to real issues in the “new” marketplace.
  • Acquire enough knowledge to become proficient in the essentials of digital media marketing and understand how to plan and introduce this modern business-tool into small and large businesses.
  • Be able to design, develop and implement your own digital strategy.

 

About IABSA

The IAB South Africa is a member-driven organisation that promotes digital growth. They are focused on growing and sustaining a vibrant and profitable digital industry by stimulating learning and growth within the South African digital space. Since 2014 they have worked closely with AAA School of Advertising to present this Digital Media Marketing Specialisation course. This course is headed by IABSA’s Head of Education and Transformation, Astrid Ascar. Astrid has worked in media for more than 20 years. Her career spans radio, television, print, and more recently the mobile and digital industries. She first appeared on SA TV and radio about 20 years ago, and her on-air career has now come full circle with her daily presenting on Ballz Visual Radio’s daily “The Business Show”. She has an MBA from Henley Business School, University of Reading in the UK. In 2009 she went solo as a digital and social media marketing strategist and radio and TV media skills trainer.

 

Digital Media Marketing Specialisation

This is a practical module for anyone in key account or account management in a communications agency.

 

Career possibilities

  • This module will benefit a junior to middle weight manager who is charged with managing an account in a communication agency.
  • This module is an elective credit for the BA in Marketing Communication.

 

Exit level outcomes

  • Understand how the communication industry is structured and how the various industry associations fit together.
  • Have a practical knowledge of agency processes.
  • Understand key strategic planning tools and models commonly used in communication strategy development.
  • Have a basic understanding of media planning.
  • Know how to write a clear, single-minded and inspiring creative brief
  • Know how to manage interpersonal relationships with clients
  • Know how to develop and negotiate a fee and Service Level Agreement.
  • Know how to budget and manage your client’s brand.

 

About the lecturer

The Strategic Account Management Specialisation course was designed and developed by Judy Van Dam. Judy, an accomplished advertising executive of long standing, was the Johannesburg MD of one of the world’s largest advertising groups for over six years and served on its board of directors for 13 years. She also played a leadership role in the advertising industry as a board member of the ACA (Association for Communication & Advertising), the industry’s governing body. Judy has handpicked experts to lecture and present in disciplines such as agency remuneration, client relationships, effective negotiation and ASA self-regulation to name a few.

 

 

 

Strategic Account Management Specialisation

 

 

Level:

 

Lecturer:

 

 

 

Duration:

 

Cost:

 

Deposit:

 

 

2nd semester

 

 

 

 

 

 

 

 

Advanced

 

Presented by Judy Van Dam and various industry experts

 

27 Lectures

 

R12 300

 

R6 500

 

Tuesday and Thursday evenings 17h30 – 20h30

 

25 July – 24 October 2017

 

 

Few academic institutions provide students with the opportunity to experience first-hand the process that is followed in the real world in developing communication campaigns.

 

Career possibilities

  • Brand managers, account managers, media managers and communication strategists who have studied marketing can benefit from this experiential module.
  • This module is a compulsory credit for the BA in Marketing Communication.

 

Exit level outcomes

  • How to receive and interpret a real-life brief from a client.
  • How to develop a positioning and communication plan.
  • How to write and deliver a brief that will inspire superior creative work.
  • How to evaluate the creative response and provide feedback to the creative team.
  • How to present and gain acceptance for your integrated campaign strategy to the client.

 

 

 

Level:

 

Duration:

 

Cost:

 

Deposit:

 

2nd semester

 

 

 

 

 

 

 

 

Advanced

 

50 Hours

 

R10 000

 

R5 000

 

24 July – 27 November 2017

 

IMC Campaigns

Cape Town Campus

+27 (0)21 422 1800

AAA House

6th Floor

112 Long Street

 

 

 

Randburg Campus (JHB)

+27 (0)11 781 2772

ACA House

1st Floor

Cnr Bram Fischer Drive & Bond Street

Randburg

 

© 2016 AAA School of Advertising

Cape Town +27 (0)21 422 1800

Johannesburg +27 (0)11 781 2772