JHB part-time creative courses

 

 Principles of Graphic Design

This course is ideal for creative thinkers who feel they have a talent for visual ideas. Perhaps you are artistic but have never studied further. Possibly through your work you may be producing layout and design projects and you wish to understand the basic principles of design better, and how to improve your design solutions.

 

The basics of Adobe InDesign and Illustrator are covered and all five projects are executed in these applications. Good design does not rely on software however, but on ideas, so visual concept development is emphasised. The outcome is a portfolio of five projects covering layout, poster, identity, editorial and packaging design.

 

About the lecturers

Margie Backhouse: I am versed in all aspects of creative communication, having spent years as a professional creative person in the advertising industry including TBWA Hunt Lascaris. These days I am a full time Graphic Design lecturer. I’ve taught the Principles of Graphic Design course twice annually since 2009 to many different adult students.

 

Candice Masson: I completed my degree in Graphic Design at Wits Tech. I worked at an awesomely small design agency that concentrated on branding in New Zealand. From logos to shop fronts and signage, we did it all and I learnt bucket loads. I’ve worked at a medium sized agency on various retail accounts in SA before freelancing, working mainly with a communications agency on a number of blue chip companies. I started teaching in 2013 and now lecture second year graphic design.

 

 

 

Level:

 

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1st semester

 

 

 

 

2nd semester

 

 

Introductory

 

Margie Backhouse and Candice Masson

 

38 Lectures

 

R14 385

 

R7 195

 

National Senior Certificate (Matric) Learners should be proficient in the use of an Apple Mac

 

Tuesday and Thursday evenings 17h30 – 20h30

24 January – 20 June 2017

 

Tuesday and Thursday evenings 17h30 – 20h30

25 July – 30 November 2017

 

 Advanced Graphic Design

This course is ideal for young graphic designers looking to expand their portfolios and gain a more in depth knowledge of graphic design. You will have working knowledge of Adobe InDesign and Illustrator, as these are the two programmes that we work with to execute the projects that make up this module. Good Design does not rely on software however, but on ideas, so visual concept development is emphasised. The outcome will be a portfolio of five projects covering layout, identity, packaging, editorial and expo and environmental design.

 

About the lecturers

Candice Masson: I completed my degree in Graphic Design at Wits Tech. I worked at an awesomely small design agency that concentrated on branding in New Zealand. From logos to shop fronts and signage, we did it all and I learnt bucket loads. I’ve worked at a medium sized agency on various retail accounts in SA before freelancing, working mainly with a communications agency on a number of blue chip companies. I started teaching in 2013 and now lecture second year graphic design.

 

Sandra Bissell: I am an innovative and results driven graphic design strategist with over eight years’ experience in the design industry. My areas of expertise are branding, logo designs, flyers, brochures, billboard design, corporate ID, corporate gifts, posters, banners and packaging. I believe our world is a design on its own.

 

 

 

 

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1st semester

 

 

2nd semester

 

 

 

Advanced

 

Candice Masson and Sandra Bissell

 

38 Lectures

 

R14 385

 

R7 195

 

National Senior Certificate (Matric)

Learners should be proficient in the use of an Apple Mac, Adobe Photoshop, Illustrator and InDesign

 

Monday and Wednesday evenings 17h30 – 20h30

23 January – 19 June 2017

 

Monday and Wednesday evenings 17h30 – 20h30

31 July – 29 November 2017

 

 

 

 

Adobe After Effects CC for Film Special Effects and

Post Production

Welcome to the exciting world of After Effects! Ever wonder how Hollywood gave Luke Skywalker his light sabre? Or perhaps you’re a Game of Thrones fan and you would love to make a pop-up version of Johannesburg city? If so, then this course is definitely for you. This course aims to teach you practical special effects and post production while referencing and analysing real world projects from famous films, series and animations.

 

You will learn the ins and outs of working at a post production company or animation studio while practicing the skills necessary to do motion graphics by completing your own motion graphics project. The project will cover concepts from conception (storyboarding, asset generation with Adobe Photoshop and Adobe Illustrator) to execution (sound effects with Adobe Encore and editing with Adobe Premier Pro).

 

About the lecturer

Max Seifert earned his stars after graduating at the University of Johannesburg, as a graphic designer. Furthered his studies at The New York Film Academy sharpening his craft in motion graphics, editing, directing and all things cool in post production. Well versed with the Adobe Creative Suite. Currently a creative director and freelances for numerous reputable clients, locally and internationally.

 

 

 

 

 

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1st semester

 

 

 

 

 

 

2nd semester

 

 

 

Intermediate

 

Max Seifert

 

16 Lectures

 

R9 345

 

R4 675

 

National Senior Certificate (Matric)

Learners should be able to work with the Operating System

(Mac/ PC)

Applicants should have a basic working knowledge of Photoshop

A basic familiarity with Illustrator will be a bonus.

 

Saturday mornings

09h00 – 12h00

04 February – 10 June 2017

 

Saturday mornings

09h00 – 12h00

29 July – 11 November 2017

 

 

 

 

Art Direction Module 1

This course is entry level for persons wishing to become art directors. The first module covers computer training in Adobe Photoshop and InDesign CC. Anyone competent in using these programs need only register for the second module.

 

About the lecturer

Mike Lanesman’s background is in photography and digital media. He is a professional photographer and graduated with the National Diploma in Photography from Technikon Pretoria. He is an Adobe Accredited Instructor, an authorised Adobe Training Provider and holds a Diploma in Multimedia Authoring.

 

 

 

Level:

 

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1st semester

 

 

 

 

2nd semester

 

 

 

 

Introductory

 

Mike Lanesman

 

9 Lectures

 

R5 145

 

R2 575

 

National Senior Certificate (Matric)

Learners should be able to work with Apple Mac. Please note that as with recommended textbooks for other courses, the Photoshop, Illustrator and InDesign Study Aid Disk is not essential for completing the module, but is extremely useful for practicing techniques at your convenience, both during and after completing the module. Complementary course notes will be provided. However you may purchase the detailed study aid disk directly from the lecturer for R400.

 

Tuesday and Thursday evenings 17h30 – 20h30

23 March – 04 May 2017

 

Tuesday and Thursday evenings 17h30 – 20h30

09 May – 06 June 2017

 

 

Art Direction Module 2 – Theory and Practical Elements

This course is entry level for persons wishing to become art directors. The second module covers both the theory and practical elements of art direction:

 

  • An awareness of the theoretical elements and principles of art direction.
  • Develop your conceptual skills by teaching you how to think creatively in the focused competitive manner that contemporary advertising demands.
  • Lectures will use over a hundred examples of cutting-edge print ads and cover television advertising with more examples.
  • You will work on specific product briefs in the same way as art directors do in an advertising agency. These briefs will cover four print advertising projects and one television commercial.
  • At the end of the course you will have the beginnings of a portfolio of work that each art director in the industry has to have. You will need to complete five projects during this module.
  • A tutorial system will give you one-on-one attention from highly experienced creative directors.

 

After completing this course you will understand the role of the art director and have learned the craft and processes that are involved in executing an advertisement.

 

About the lecturers

Clive Loxton has worked in the industry for more than 40 years as an art director, creative director and consultant. He has a BTech from Vaal University of Technology. He has worked in London and in senior positions at agencies in South Africa. After eight years as creative director at Lintas he helped found BLG&K as a senior partner. In April 2005 he took over as the creative faculty head of the AAA Johannesburg school. He has won awards in Cannes, New York, LA and numerous local awards including the Loerie Grand Prix for television.

 

Felix Calitz is a practicing creative director, strategist, art director and designer who has worked for McCann. His independent creative energy has led to multiple awards, both internationally and locally.

 

 

Level:

 

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1st semester

 

 

 

 

 

 

 

2nd semester

 

Intermediate

 

Clive Loxton and Felix Calitz

 

24 Lectures

 

R9 555

 

R4 780

 

Two lecturers work in tandem for these sessions. One lecturer reviews concepts (on a one-to-one basis), while the other works with the remaining students executing their ideas on IMacs using Adobe’s Creative Cloud Suite. This avoids wasting time, and students benefit from almost double the normal time a single lecturer would use to cover the course. Students are expected to work between lectures preparing for the next session.

 

Monday and Thursday evenings 17h30 – 20h30

Saturday mornings if necessary 09h00 – 13h00

15 May – 08 July 2017

 

Monday and Thursday evenings 17h30 – 20h30

Saturday mornings if necessary 09h00 – 13h00

03 August – 24 October 2017

 

 

 

Art Direction Module 3 – Practical Elements

This module is designed to add a further five projects to the five executed in Module 2. With 10 well executed projects in a portfolio, a student would have enough work to interview for a job in the industry. It could also be useful to young art directors in the industry who want to add to or improve their existing portfolios, working on exciting briefs. These briefs emphasise the need for “Big Ideas” that can lead to multi-faceted campaigns. The briefs include television work. They are the type of “Dream Brief” you would wait for years to come your way in the industry.

 

About the lecturers

Clive Loxton has worked in the industry for more than 40 years as an art director, creative director and consultant. He has a BTech from Vaal University of Technology. He has worked in London and in senior positions at agencies in South Africa. After eight years as creative director at Lintas he helped found BLG&K as a senior partner. In April 2005 he took over as the creative faculty head of the AAA Johannesburg school. He has won awards in Cannes, New York, LA and numerous local awards including the Loerie Grand Prix for television.

 

Felix Calitz is a practicing creative director, strategist, art director and designer who has worked for McCann. His independent creative energy has led to multiple awards, both internationally and locally.

 

 

 

 

 

Level:

 

Lecturers:

 

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1st semester

 

 

 

 

 

 

 

2nd semester

 

 

 

 

 

 

 

 

Advanced

 

Clive Loxton and Felix Calitz

 

24 Lectures

 

R9 555

 

R4 780

 

Two lecturers work in tandem for these sessions. One lecturer reviews concepts (on a one-to-one basis), while the other works with the remaining students executing their ideas on IMacs using Adobe’s Creative Cloud Suite. This avoids wasting time, and students benefit from almost double the normal time a single lecturer would use to cover the course. Students are expected to work between lectures preparing for the next session.

 

Monday and Thursday evenings 17h30 – 20h30

Saturday mornings if necessary 09h00 – 13h00

15 May – 08 July 2017

 

Monday and Thursday evenings 17h30 – 20h30

Saturday mornings if necessary  09h00 – 13h00

03 August – 24 October 2017

 

 

Adobe Photoshop CC 2014

For those with no experience in Photoshop, learn to create or edit photographic material. Colour correct, enhance and format photos. Set the correct Colour Mode for final use – email, online or print. Master the program in line with industry trends. Bring out the very best in every photograph, cut images out of backgrounds, create collages and learn the latest Photoshop features.

 

This module covers the essentials of using the Adobe Creative Cloud. Topics covered include sharing and collaborating your work using Behance, Adobe Cloud Storage and uploading and synching your files using Typekit and the Creative Cloud Market.

 

About the lecturer

Mike Lanesman’s background is in photography and digital media. He is a professional photographer and graduated with the National Diploma in Photography from Technikon Pretoria. He is an Adobe Accredited Instructor, an authorised Adobe Training Provider and holds a Diploma in Multimedia Authoring.

 

 

 

 

 

Level:

 

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1st semester

 

 

 

 

2nd semester

 

 

 

 

 

 

 

Introductory

 

Mike Lanesman

 

8 Lectures

 

R4 250

 

R2 125

 

National Senior Certificate (Matric)

Learners should be able to work with Apple Mac Please note that as with recommended textbooks for other courses, the Photoshop Study Aid Disk is not essential for completing the module, but is extremely useful for practicing Photoshop techniques at your convenience, both during and after completing the module. Complementary course notes will be provided. However you may purchase the detailed study aid disk directly from the lecturer for R200.

 

Tuesday and Thursday evenings 17h30 – 20h30

02 May – 25 May 2017

 

Tuesday and Thursday evenings 17h30 – 20h30

15 August – 07 September 2017

 

 

 

Adobe InDesign CC 2014

InDesign is a page layout program that can be used for ads, brochures, stationery and books. Learn how to format text and study the principles of typography as used in books, magazines and ads. Design a basic set of stationery, a small food menu and print ads during the course.

 

This module covers the essentials of using the Adobe Creative Cloud. Topics covered include sharing and collaborating your work using Behance, Adobe Cloud Storage and uploading and synching your files using Typekit and the Creative Cloud Market. New features like Liquid Layouts, Content Collector Tool and Digital Publishing in InDesign are covered.

 

About the lecturer

Mike Lanesman’s background is in photography and digital media. He is a professional photographer and graduated with the National Diploma in Photography from Technikon Pretoria. He is an Adobe Accredited Instructor, an authorised Adobe Training Provider and holds a Diploma in Multimedia Authoring.

 

 

 

 

Level:

 

Lecturer:

 

Duration:

 

Cost:

 

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1st semester

 

 

 

 

 

2nd semester

 

 

 

Introductory

 

Mike Lanesman

 

8 Lectures

 

R4 250

 

R2 125

 

National Senior Certificate (Matric)

Learners should be able to work with Apple Mac

Please note that as with recommended textbooks for other courses, the InDesign Study Aid Disk is not essential for completing the module, but is extremely useful for practicing InDesign techniques at your convenience, both during and after completing the module. Complementary course notes will be provided. However you may purchase the detailed study aid disk directly from the lecturer for R200.

 

Tuesday and Thursday evenings 17h30 – 20h30

01 June – 27 June 2017

 

Tuesday and Thursday evenings 17h30 – 20h30

28 September – 24 October 2017

 

 

Adobe Illustrator CC 2014

Start from scratch with Illustrator. Learn how to use it for artwork, logos, shapes and vector illustrations. Discover exciting features like the new Appearance Panel, Improved Artboards Panel, New Gradient Strokes, New Pattern creation and graphs and patterns and the iPad app Adobe Ideas that interfaces with Illustrator.

 

This module covers the essentials of using the Adobe Creative Cloud. Topics covered include sharing and collaborating your work using Behance, Adobe Cloud Storage and uploading and synching your files using Typekit and the Creative Cloud Market.

 

About the lecturer

Mike Lanesman’s background is in photography and digital media. He is a professional photographer and graduated with the National Diploma in Photography from Technikon Pretoria. He is an Adobe Accredited Instructor, an authorised Adobe Training Provider and holds a Diploma in Multimedia Authoring.

 

 

Level:

 

Lecturer:

 

Duration:

 

Cost:

 

Deposit:

 

Prerequisites:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1st semester

 

 

 

 

2nd semester

 

 

Introductory

 

Mike Lanesman

 

8 Lectures

 

R4 250

 

R2 125

 

National Senior Certificate (Matric)

Learners should be able to work with Apple Mac

Please note that as with recommended textbooks for other courses, the Illustrator Study Aid Disk is not essential for completing the module, but is extremely useful for practicing Illustrator techniques at your convenience, both during and after completing the module. Complementary course notes will be provided. However you may purchase the detailed study aid disk directly from the lecturer for R200.

 

Tuesday and Thursday evenings 17h30 – 20h30

02 March – 30 March 2017

 

Tuesday and Thursday evenings 17h30 – 20h30

06 June – 29 June 2017

Digital Design and Coding for Mobile, Tablet

and Desktop

HTML, CSS, Web Plug-ins and Web Animations

 

This course has been specifically designed to enable you to master the essentials to design, build and manage professional websites. It will also look at how to create content for mobile, tablet and desktop devices.

 

Students will be introduced to HTML and CSS coding in Adobe Dreamweaver, as well as using less code intensive WYSIWYG (What You See Is What You Get) programs like Adobe Muse or Adobe Edge Reflow. This will help to expand their digital design tool kit. We will also take a look at web animation using CSS3 as well as dive into Adobe Edge Animate. Other open source resources and references will be shown and elaborated on.

 

The course will cover creating, editing, publishing and updating a website and important site management issues, with the expertise to produce and maintain innovative, professional websites.

 

  • Introduction to the course mapping out some of the themes and topics that will be covered in
  • the course
  • HTML coding and an introduction to Adobe Dreamweaver
  • CSS Coding using Dreamweaver as a code editor
  • Creating sites that adapt for different devices using Media Queries. Also an introduction to Adobe Edge Reflow
  • Web animation using CSS3 and Adobe Edge Animate
  • Using frameworks, an introduction to CMS and an introduction to Adobe Muse
  • Consultation in class while working on your final project

 

About the lecturer

Nicholas Nesbitt aka ‘Kidu’ is a freelance web designer. He is also an illustrator, musician and animator. Nicholas spends his time executing projects for the advertising industry and private clients. He teaches web design to full-time and part-time students at AAA School of Advertising.

 

 

Level:

 

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1st semester

 

 

 

 

 

2nd semester

 

 

 

 

Intermediate

 

Nicholas Nesbitt

 

15 Lectures

 

R9 345

 

R4 675

 

National Senior Certificate (Matric)

Learners should be computer literate (comfortable with working on Mac or PC)

Learners should have a good understanding of Adobe Photoshop

 

Monday and Wednesday evenings 17h30 – 20h30

03 May – 21 June 2017

 

Monday and Wednesday evenings 17h30 – 20h30

24 July – 13 September 2017

 

 

 

 

Design for Digital Media

Digital design is a quickly evolving and exciting multi-disciplinary field that underlies many of today's fastest-growing industries, from web-based communications to advertising and entertainment. Applications of digital design can be seen in websites and mobile applications, magazine ads, video games, software design, outdoor advertising and anywhere else design meets interaction.

 

This course aims to turn a solid graphic designer into an industry-ready digital design professional. The course will cover the underlying principles of designing for interaction and behaviour. It will teach specific processes and methods to achieve finished work, and grant a concrete understanding of the ever-changing channels and mediums in which digital design lives.

 

Today's digital designers must be entrepreneurs observing market trends, exploiting innovation, creating intellectual property, and applying aesthetic solutions to enhance the value of a product or service. Often times the digital designer will create the product, not only market existing products.

 

About the lecturer

Nicholas Nesbitt aka ‘Kidu’ is a freelance web designer. He is also an illustrator, musician and animator. Nicholas spends his time executing projects for the advertising industry and private clients. He teaches web design to full-time and part-time students at AAA School of Advertising.

 

Level:

 

Lecturer:

 

Duration:

 

Cost:

 

Deposit:

 

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1st semester

 

 

 

 

2nd semester

 

 

 

Intermediate

 

Nicholas Nesbitt

 

38 Lectures

 

R14 385

 

R7 195

 

National Senior Certificate (Matric)

Learners should be proficient in the use of an Apple Mac and Adobe Photoshop

Learners should have a solid design foundation; understanding of design basics like layout, typography, colour theory

 

Tuesday and Thursday evenings 17h30 – 20h30

02 February – 29 June 2017

 

Tuesday and Thursday evenings 17h30 – 20h30

25 July – 30 November 2017

 

 

 

 

 

Copywriting for Advertising Media

This course is aimed at improving your understanding of the copywriting process. You will see how Big Ideas evolve, based on creative briefs, and you will learn how to translate those ideas into various media, including TV, radio, print and finally, alternative media.  It’s a hands-on course where you practice your copywriting skills with ongoing feedback from your lecturer.  You will also get the opportunity to direct and record a radio commercial for inclusion in your portfolio.

 

About the lecturer

Harry Kalmer is an award-winning author and playwright. As a copywriter, Harry has won more than 40 local and international awards. He holds a Masters Degree in Creative Writing from the University of Stellenbosch and has been teaching full time at AAA School of Advertising since 2011.

 

 

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1st semester

 

 

 

 

 

 

 

 

2nd semester

 

 

Intermediate

 

Harry Kalmer

 

22 Lectures

 

R12 980

 

R6 490

 

National Senior Certificate (Matric)

Basic computer literacy

 

Tuesday and Thursday evenings 17h30 – 20h30

Every second Saturday

09h00 – 12h00

28 March – 22 June 2017

 

Tuesday and Thursday evenings 17h30 – 20h30

Every second Saturday

09h00 – 12h00

01 August – 12 October 2017

 

 

 

 

Copywriting for a Digital World

Introduction to Copywriting

 

If you have a way with words and you’d like to earn money with this talent, then copywriting is the way to go. This entry level course will introduce you to the basics of advertising and the role of copy. You will learn how to conceptualise ideas and craft copy for various traditional media (print/radio/ TV) as well as more alternative media such as guerrilla advertising and ambient opportunities. All sections will reference relevant case studies/examples and sections 2 – 9 will include practical components.

 

About the lecturer

Harry Kalmer is an award-winning author and playwright. As a copywriter, Harry has won more than 40 local and international awards. He holds a Masters Degree in Creative Writing from the University of Stellenbosch and has been teaching full time at AAA School of Advertising since 2011.

 

 

 

Level:

 

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1st semester

 

 

 

 

 

 

 

2nd semester

 

Introductory

 

Harry Kalmer and guest lecturers

 

7 Lectures

 

R5 520

 

R2 760

 

National Senior Certificate (Matric)

Basic computer literacy

 

Tuesday and Thursday evenings

17h30 – 20h30

Saturday mornings

09h00 – 12h00

27 June – 13 July 2017

 

Tuesday and Thursday evenings

17h30 – 20h30

Saturday mornings

09h00 – 12h00

17 October – 07 November 2017

 

The course is designed for illustrators looking to expand their portfolios and gain an in-depth knowledge of modern illustration. You will gain practical experience in turning hand-drawn illustration into a sophisticated means of communication by exploring visual storytelling as you develop a particular style of your own; while working in a variety of mediums.

 

Five projects will cover aspects of caricature, children’s books, book covers and illustrations for novels, illustrated poster design, hand-illustrated typography, digital work and screen-based production.

 

About the lecturer

Mzwandile Buthelezi is a graffiti artist, turned graphic designer, turned art director, turned agency owner who never slows down – a master illustrator whose roots are the streets of Jozi but whose creative reach and influences stretch way beyond Mzansi’s borders. Versed in many fields, Mzwandile’s creative work has received widespread international recognition. Recent success includes work with ABSOLUT and Funisu skateboards. In 2013 he was selected as one of the 200 Young South Africans to look out for by the Mail & Guardian.

 

Advanced Illustration Course

Level:

 

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1st semester

 

 

 

 

 

 

2nd semester

 

 

Advanced

 

Mzwandile Buthelezi

 

38 Lectures

 

R14 385

 

R7 195

 

National Senior Certificate (Matric)

To do this course you have to be comfortable working with Adobe’s Photoshop and Illustrator software on Apple Mac.  No software training is given for these two programs. AAA School offers software training as separate courses

 

Tuesday and Thursday evenings 17h30 – 20h30

07 February – 04 July 2017

 

 

Tuesday and Thursday evenings 17h30 – 20h30

01 August – 30 November 2017

 

 

 

 

 

 

The Art of TV and Digital Production

This course has been specifically designed to enable you to learn about production in all of its many facets. It will provide valuable insight into the highly complex field of production and students will be given many opportunities to apply their skills under the close guidance of industry experts.

 

The course covers 23 topics which focus on budget, animation and special effects, film, music, digital space, visits to film sets, production facilities and much more. Everything that you need to know about being a producer is covered in this intense production course.

 

About the lecturer

Wendy Leissner-Machanik is passionate about our industry and her craft. She has been producing for 25 years from being an agency producer for 20 years, which allows her to have an insight into what agencies, expect and how they work. This has given her an advantage now that she works in a production company as an executive producer. She has worked in every facet of our industry from agency, copywriting, animation and post-production. Wendy studied film at the New York Film Academy and has exceptional experience when it comes to production and how the industry works.

 

 

 

Level:

 

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1st semester

 

 

 

 

 

2nd semester

 

 

 

 

Intermediate

 

Wendy Leissner-Machanik

 

23 Lectures

 

R12 390

 

R6 195

 

National Senior Certificate (Matric)

Learners should be familiar with the advertising industry

 

Monday and Wednesday evenings 17h30 – 20h30

03 April – 05 July 2017

 

Monday and Wednesday evenings 17h30 – 20h30

14 August – 01 November 2017

 

Social Media Communications Management

Social media communications management covers the insight and strategy based communications needed in social media. The course covers everything from the basics like choosing the correct platform for your brand, to the more complicated subjects like creating a response matrix. The course is perfect for anyone interested in online reputation management, or anyone involved in managing the social profile of a brand, be it a company or a personal project.

 

  • The “Vanilla Blog” project
  • What is social media?
  • Digital’s place in advertising
  • Who owns your brand
  • Online reputation management
  • Developing the perfect post
  • Choosing the right platform for your brand
  • Community management
  • Setting and reaching key performance indicators
  • Page auditing
  • Organic vs. paid communications
  • Flagging and response matrices

 

About the lecturer

Wade Mouton has a background in traditional media as an art director, but has spent the past seven years exploring and working in the digital field. He has done everything from blogging to live tweeting for some of the biggest brands in South Africa, and has even tweeted it up with rock stars like Shadow Club. He is currently a communication specialist, and has been involved with brands like Nissan, Nike, Vodacom, Mini, and Mountain Dew, among others.

 

 

Level:

 

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1st semester

 

 

 

 

 

 

 

2nd semester

 

 

 

 

 

 

 

 

 

 

Introductory

 

Wade Mouton

 

12 Lectures

 

R5 670

 

R2 835

 

National Senior Certificate (Matric)

Computer literacy

An interest in and basic knowledge of social media

 

Thursday evenings

17h30 – 20h30

04 May – 20 July 2017

 

Thursday evenings

17h30 – 20h30

07 September – 23 November 2017

 

 

 

 

 

Adobe InDesign’s Digital Publishing Suite CC

This course is ideal for creatives and designers who have experience in InDesign CS5.5 and 6.0. You will explore InDesign's new interactive rich media features, which will allow you to take advantage of Adobe Acrobat Professional and its infinite possibilities. You already have an understanding of layout principles but you want to take your design project to the interactive PDF world, presenting you with new ways to express your creativity.

 

Understanding the tools and resources offered by Interactive PDF in InDesign will provide you with the knowledge to transform traditional and ready to print designs and layouts into interactive designs. You will also learn how to generate interactive content for local delivery to digital tablets as well as computers.

 

About the lecturer

As an experienced graphic design artist, Alfonso Ramirez feels that it is his duty to pass on knowledge and experience to the new generation of designers in this country, and in that way contribute to the growth of the visual arts in terms of quality, standards and integrity.

 

 

 

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1st semester

 

 

 

 

 

 

2nd semester

 

 

 

Introductory

 

Alfonso Ramirez

 

8 Lectures

 

R5 145

 

R2 575

 

National Senior Certificate (Matric)

Learners should be proficient in the

use of an Apple Mac and Adobe InDesign

 

Saturday mornings

09h00 – 12h00

06 May – 24 June 2017

 

Saturday mornings

09h00 – 12h00

29 July – 16 September 2017

 

 

 

 

 

 

 

 

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1st semester

 

 

 

 

 

 

 

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1st semester

 

 

 

 

2nd semester

 

 

 

 

 

 

 

Introductory

 

Estelle Van Heerden

 

1 Day

 

R2 625

 

R1 315

 

Learners should be familiar with the advertising industry.

 

Friday

09h00 – 16h00

23 June 2017

 

Friday

09h00 – 16h00

13 October 2017

 

 

 

 

 

 

 

 

 

Introductory

 

Harry Kalmer

 

7 Lectures

 

R2 835

 

R1 420

 

National Senior Certificate (Matric)

 

Monday evenings

17h30 – 20h30

08 May – 19 June 2017

 

Monday evenings

17h30 – 20h30

07 August – 18 September 2017

 

 

 

Traffic/Agency Operations – Workshop

This workshop is designed to help you understand the inner workings of agency life better, and also targets key positions like client service, traffic & production, DTP/studio and creatives to get along and understand what their day to day job entails. The workshop is also used as a tool to brainstorm stressful situations and ensure you go back to your working environment ensuring open communication and finding suitable solutions with your colleagues.

 

About the lecturer

Estelle Van Heerden is the owner of fire.brand. She has extensive experience as an operations director, having worked in ATL, BTL and digital traffic since 1998 and as a freelance account director for the past seven years. Estelle has experience in television, radio and print production and also in the retail environment. She currently consults in the advertising industry.

 

 

 

 

 

 

Creative Writing – Short course

When it comes to telling stories there are rules, tools and tricks anybody can learn. During this 6-week practical workshop you will acquire skills that will help you to write the book you’ve always wanted to write.

It doesn’t matter if it is a novel, short stories or non-fiction, this course will enhance your story telling skills.

 

About the lecturer

Harry Kalmer is an award-winning author and playwright.

 

 

 

Beginner's Art – short course

This course is an introductory drawing and painting course, suited for any person interested in developing these new skills. Each week a new topic will be discussed relating to drawing, colour theory and the relevant methods. This course offers participants the opportunity to develop their creative side.

 

Relevant projects will encourage the exploration of skills and techniques. Participants will be able to confidently approach a drawing or painting. This course will also address how to effectively communicate the mood and tone of an artwork.

 

About the lecturer

Marilyn du Toit has taught at the AAA for the past 11 years. Prior to that, she gained valuable teaching experience by working for the Vaal University of Technology in the Department of Visual Arts and Design.

Presently Marilyn is a first year art direction lecturer who loves the diversity of subjects that the first year offers. Marilyn is particularly passionate about illustration within an advertising context.

 

 

 

 

 

Level:

 

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1st semester

 

 

 

 

 

2nd semester

 

 

 

 

Introductory

 

Marilyn du Toit

 

10 Lectures

 

R3 940

 

R1 970

 

Learners will have to purchase their own art supplies. A list of the required art supplies will be provided.

 

Saturday mornings

09h00 – 12h00

06 May – 8 July 2017

 

Saturday mornings

09h00 – 12h00

12 August – 14 October 2017

 

 

 

 

Cape Town Campus

+27 (0)21 422 1800

AAA House

6th Floor

112 Long Street

 

 

 

Randburg Campus (JHB)

+27 (0)11 781 2772

ACA House

1st Floor

Cnr Bram Fischer Drive & Bond Street

Randburg

 

© 2016 AAA School of Advertising

Cape Town +27 (0)21 422 1800

Johannesburg +27 (0)11 781 2772