Study copywriting for web at AAA

COPYWRITING IN A DIGITAL WORLD

 

Level: Introductory

Duration: 10 sessions

Start date: 13 September 2018, Mondays and Thursdays

Cost: R6170.00

Deposit: R3085

Why this course

Writing for digital media requires a different approach to conventional advertising, as well as an astute understanding of the demanding online user. This course recognises these shifts in digital communication, while maintaining a focus on the fundamental principles of copywriting. It provides insights and techniques on how to write and conceptualise for a range of digital media platforms.

 

Career possibilities

This course is ideal for anyone involved in the digital communications industry, including marketers, journalists, content writers or designers. It is also relevant for traditional copywriters who want to learn more about digital writing.

 

Course outcomes

Upon completion of this course, you will:

  • Understand the differences between traditional copywriting and digital communication
  • Understand the principles of conceptual and strategic thinking
  • Understand the techniques involved in writing copy for websites, mobile, social media, emails, integrated digital campaigns and online advertising.

 

*In the case of insufficient registrations, or other unforeseen circumstances, the AAA School of Advertising reserves the right, at any time, to either postpone or cancel any Short Learning Programme.

 

For more information or to enrol contact:

SANDTON CAMPUS AAA House, The Braes Office Park, cnr William Nicol Drive, Bryanston

 

CAPE TOWN CAMPUS AAA House, 112 Long Street, Cape Town

 

Let’s connect

Call 011 781 2772

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Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Recognisable AAA School logo image

Sandton campus

AAA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

Let’s connect

Call 011 781 2772

Email info@aaaschool.ac.za

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Johannesburg campus

ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

Recognisable AAA School logo image
Follow AAA on Facebook Follow AAA School on Twitter Follow AAA on Instagram Follow AAA School on YouTube Follow AAA on LinkedIn
Study copywriting for web at AAA
Recognisable AAA School logo image
Follow AAA on Facebook Follow AAA School on Twitter Follow AAA on Instagram Follow AAA School on YouTube Follow AAA on LinkedIn