BA IN MARKETING COMMUNICATION

Elective in Brand Management

Duration: 3 years full-time

Qualification: NQF 7

Start date:

Registration closes:

Tuition cost: Year one R76 150

Year two R74 800

Year three R74 800

Note: New students joining in year two will pay R76 100

If you’re a born communicator with interpersonal skills, this degree will bring out the brand manager in you. You’ll learn the fundamentals of marketing from research, branding to client communication.

 

Imagine taking a brand from ‘who?’ to ‘hell yah!’ As a brand manager, you’re the brain child behind the marketing of a brand, where it is placed, what messages are conveyed and so much more. You ensure that the brand increases ROI, profitability, and customer loyalty and always stays ahead of its competitors. You manage the budgets, and you analyse the results of your marketing efforts. If this sounds like your cup of tea, apply.

 

 

Course outline

 

Year 1:

  • Principles of Marketing
  • Principles of Business Management
  • Principles of Communication
  • Marketing Communication Issues in Multicultural Markets
  • Presentation and Writing skills
  • Global Marketing and Advertising
  • Research for Marketing Communication

 

Year 2:

  • Practice of Marketing
  • Entrepreneurship
  • Consumer & Buyer Behaviour
  • Integrated Marketing Communication (IMC)
  • e-Marketing
  • Analytical & Financial Decision-making
  • Advertising Production

 

Year 3:

  • Creativity and Problem Solving
  • MAPP (Marketing and Advertising Planning Process)
  • IMC Campaigns
  • Elective: Brand Management
  • Work-Based Learning

Part-time course schedule »

During the 3rd year, you will develop through four phases.

 

Phase one: MAPP (Marketing and Advertising Planning Process)

We teach the theory of the dynamics of planning a marketing or advertising campaign. This involves identifying the brand’s target market and the objectives for a campaign, as well as developing a budget and strategy to implement the campaign effectively.  This also requires identifying appropriate media options and finally an evaluation process. Theory is integrated with practical hands-on experience to guarantee a thorough understanding of the industry.

 

Phase two: Campaigns

A campaign will fail before implementation if you allow entrenched thought processes to guide your thinking. As you will discover, what is often believed to be true is not! We know that students learn by doing, so we simulate an advertising agency environment. Here you are expected to conduct research, analyse you findings, think laterally, and develop sound strategies which are then executed creatively.

Phase three: Elective

It is unrealistic to expect a fresh out of high school student to know that they would like to specialise in brand management or strategic account management, media management or even digital media marketing. Few do. To ensure you make the right decision, you will undergo an intensive training period with your lecturers, before receiving a case study or briefs from industry experts in each elective field.

 

Phase four: Internship (work-based learning)

We place our final year students in advertising, design, media marketing/communication companies all over South Africa. This four-week internship programme is your opportunity to gain real-world experience, get your foot in the door and potentially get a job offer.

Skills learned

 

 

Research, insight and strategy

Understanding consumer behaviour is integral to building brands. By knowing who your target market is and what their buying patterns are, you can develop strategies that help creatives craft winning campaign messages. This requires research. Interviews, focus groups and online surveys are just some of the ways to gather data.

 

Collaboration

An ability to engage with clients, creatives and consumers is so important. Creatives look to you for guidance. And clients trust you to ensure creative presented is on brand and on brief.

 

Business management and marketing

Companies all want a positive return on investment.  To deliver you need to understand the markets in which you operate, who your customers are, and how they gather information. Your role includes compiling budgets, and analysing the results of your marketing efforts.

 

Presentation

An ability to present and sell your ideas is essential in any company. We teach you how to present your messages clearly and confidently.

Application requirements

 

  • NSC with degree endorsement
  • APS: 24 if Maths was passed OR 25 if Maths Literacy was passed
    • 50% for English/Language of Instruction
    • 40% for Maths/Maths Literacy

 

Mature Age Exemption:

Candidates who have attempted matric/Grade 12 or reached the age of 23 before or during the first year of registration may be considered for admission. Work experience may also be considered.

 

How to apply

 

Step 1

Download the application form.

 

Step 2

Pay a non-refundable fee of R325. This can be paid via EFT, cash at the campus or cheque.

If you need more information contact the Registrar on 011 781 2772.

 

Step 3

Applications will be assessed. We may contact you for further assessment in the form of an entrance exam or personal interview. You will also be invited to attend a practical session. After about seven days, we will contact you in writing to inform you of the outcome of your application.

 

You’re accepted. Now what?

 

Once you have received written acceptance to study at AAA, a non-refundable fee of R9000 must be paid to secure admission. This must be paid by 31 January and will be credited against your tuition fees.

 

Payment options

 

Tuition fees are due and payable on 31 January of each year.

 

Fees can be paid

  • In full (receiving a 5% discount)
  • In two instalments (no interest is charged and no discount is granted)
    • First instalment  of 50% by 31 January
    • Second instalment of 50% by 31 May
  • By arranging a payment plan with AAA School of Advertising
  • Non-South African residents must pay the full tuition fee by 31 January.

 

Please note

  • Failure to pay your tuition fees could result in deregistration.
  • Students can choose to cancel their studies during the course of the year, but we won’t refund the course fees.
  • Each year the school board determines the price increase on fees.

 

What can you become?

 

Brand manager

Strategic account manager

Client service

Media manager

Marketing manager

Digital media marketer

 

Let’s connect

Call 011 781 2772

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Sandton campus

AAA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

 

Duration: 3 years full-time

Qualification: NQF 7

Start date:

Registration closes:

Tuition cost: Year one R76 150

Year two R74 800

Year three R74 800

Note: New students joining in year two will pay R76 100

During the 3rd year, you will develop through four phases.

Let’s connect

Call 011 781 2772

Email info@aaaschool.ac.za

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Johannesburg campus

ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

BA IN MARKETING  COMMUNICATION

Elective in Brand Management

 

Duration: 3 years full-time

Qualification: NQF 7

Start date:

Registration closes:

Tuition cost: Year one R76 150

Year two R74 800

Year three R74 800

Note: New students joining in year two will pay R76 100

Course outline

 

Year 1:

  • Principles of Marketing
  • Principles of Business Management
  • Principles of Communication
  • Marketing Communication Issues in Multicultural Markets
  • Presentation and Writing skills
  • Global Marketing and Advertising
  • Research for Marketing Communication

 

Year 2:

  • Practice of Marketing
  • Entrepreneurship
  • Consumer & Buyer Behaviour
  • Integrated Marketing Communication (IMC)
  • e-Marketing
  • Analytical & Financial Decision-making
  • Advertising Production

 

Year 3:

  • Creativity and Problem Solving
  • MAPP (Marketing and Advertising Planning Process)
  • IMC Campaigns
  • Elective: Brand Management
  • Work-Based Learning