BA IN CREATIVE BRAND COMMUNICATION

Elective in Graphic Design

 

Duration: 3 years full-time | 4 years part-time

Qualification: NQF 7

Start date:

Registration closes:

Tuition cost: Year one R78 300

Year two R76 850

Year three R76 850

Note: New students joining in year two will pay R78 300

This degree will shape your visual mind. You’ll learn both the technical and artistic skills required to develop ideas, create layouts and designs to craft advertising that’s remembered and loved.

 

Graphic designers are ultra-creative people who draw inspiration from the most unlikely places. You’ve mastered the art of communicating visually. Come to AAA and we’ll teach you how to bring your vision to life using design programmes such as Photoshop, InDesign, and Illustrator to name a few. Here you’ll learn to combine visuals, type and text, symbols, colour and texture in an original and memorable way. Remember, great design is not just about creating pretty pictures – it’s about creating striking artwork that meets the client’s objective, reflects the brand and captivates their audience. If your artwork makes people stop and think, shed a tear or laugh out loud, you’ve done your job well.

 

 

Course outline

 

Year 1:

  • History of Graphic Design and Advertising
  • Principles of Illustration
  • Principles of Typography
  • Graphic Design 1
  • Art Direction 1
  • Principles of Marketing

 

Year 2:

  • Art Direction 2
  • Graphic Design 2
  • Photography in Visual Communication
  • Computer Software for Creative Application
  • Marketing Communication Issues in Multicultural Markets
  • Consumer Behaviour

 

Year 3:

  • The Marketing and Advertising Planning Process
  • Advertising Research
  • Media
  • IMC Campaigns
  • Elective: Art Direction
  • Work-Based Learning

 

Skills learned

 

 

Consumer behaviour

What turns people on? How do they make decisions when purchasing products? Understanding consumer behaviour is integral to building brands. If you thoroughly know who your target market is and what drives them, you can create winning campaigns.

 

Conceptualisation and creativity

The ‘big idea’ – what all creatives search for! It’s what makes your campaign stand out from the rest. And what competitors wish they could have come up with.  Be a trendsetter. Innovate! Create!

 

Presentation

An ability to present and sell your ideas is essential in any agency. If you lack conviction when showcasing your creative and explaining the strategic thinking behind your idea, it won’t matter how impressive the artwork is – the client won’t invest in the campaign.

Application requirements

 

  • A completed creative evaluation
  • NSC with degree endorsement
  • APS: 24 if Maths was passed OR 25 if Maths Literacy was passed
    • 50% for English/Language of Instruction
    • 40% for Maths/Maths Literacy

 

Mature Age Exemption:

Candidates who have attempted matric/Grade 12 or reached the age of 23 before or during the first year of registration may be considered for admission. Work experience may also be considered.

 

Recognition of prior learning

Applicants can apply for exemption of History of Graphic Design & Advertising, based on a similar NQF level module passed at a university/higher education institute.

 

How to apply

 

Step 1

Download the application form.

 

Step 2

Pay a non-refundable fee of R325. This can be paid via EFT, cash at the campus or cheque.

If you need more information contact the Registrar on 011 781 2772.

 

Step 3

Applications will be assessed. We may contact you for further assessment in the form of an entrance exam or personal interview. You will also be invited to attend a practical session. After about seven days, we will contact you in writing to inform you of the outcome of your application.

 

You’re accepted. Now what?

 

Once you have received written acceptance to study at AAA, a non-refundable fee of R9000 must be paid to secure admission. This must be paid by 31 January and will be credited against your tuition fees.

 

Payment options

 

Tuition fees are due and payable on 31 January of each year.

 

Fees can be paid

  • In full (receiving a 5% discount)
  • In two instalments (no interest is charged and no discount is granted)
    • First instalment  of 50% by 31 January
    • Second instalment of 50% by 31 May
  • By arranging a payment plan with AAA School of Advertising
  • Non-South African residents must pay the full tuition fee by 31 January.

 

Please note

  • Failure to pay your tuition fees could result in deregistration.
  • Students can choose to cancel their studies during the course of the year, but we won’t refund the course fees.
  • Each year the school board determines the price increase on fees.

 

What can you become?

 

Graphic designer

Packaging designer

Web designer

Publication designer

Photographer

Layout artist

Let’s connect

Call 011 781 2772

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Sandton campus

AAA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

 

Duration: 3 years full-time | 4 years part-time

Qualification: NQF 7

Start date:

Registration closes:

Tuition cost: Year one R78 300

Year two R76 850

Year three R76 850

Note: New students joining in year two will pay R78 300

Let’s connect

Call 011 781 2772

Email info@aaaschool.ac.za

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Johannesburg campus

ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

BA IN CREATIVE BRAND COMMUNICATION

Elective in Graphic Design

 

Duration: 3 years full-time | 4 years part-time

Qualification: NQF 7

Start date:

Registration closes:

Tuition cost: Year one R78 300

Year two R76 850

Year three R76 850

Note: New students joining in year two will pay R78 300

Course outline

 

Year 1:

  • History of Graphic Design and Advertising
  • Principles of Illustration
  • Principles of Typography
  • Graphic Design 1
  • Art Direction 1
  • Principles of Marketing

Year 2:

  • Art Direction 2
  • Graphic Design 2
  • Photography in Visual Communication
  • Computer Software for Creative Application
  • Marketing Communication Issues in Multicultural Markets
  • Consumer Behaviour

Year 3:

  • The Marketing and Advertising Planning Process
  • Advertising Research
  • Media
  • IMC Campaigns
  • Specialisations: Art Direction
  • Work-Based Learning